A slimmed down Kelly Osbourne, daughter of rocker Ozzy Osbourne, appears nearly nude in a new Goldfinger-inspired ad campaign for Sky+HD. Osbourne, 26, was painted a gold metallic color just as Shirley Eaton was for the 1964 James Bond film Goldfinger.
Of her appearance in the campaign, Osbourne, who lost weight during her stint on Dancing With the Stars, said, "Since my weight loss I'm a lot more body confident in front of the camera. It's not just celebration for Sky+HD, but for me too."
Now here's the way to show an agency its place in the pecking order when it comes to sinning awards. To increase interest in the Brazilian El Ojo de Iberoamerica advertising festival, the organization sent several agencies including DDB, Ogilvy, Draft/FCB and BBDO a replica of the El Ojo Grand Prix mounted inside a shockproof box.
On November 25, the date the jury makes its decisions, the award will self-destruct unless the agency has won a Grand Prix. otherwise, the trophy case will be "defused" and a team from the award organization will arrive at the agency's office with champagne in hand.
Any agency that enters at least 50 pieces in the festival can request one of these pre-award Grand Prix's to place in their office. Though it's a gamble. Not many agencies want such a dramatic statement of failure shoved in their faces. Of course, having campagne delivered to the office isn't so bad.
With Halloween right around the corner, New York City is preparing for the usual deluge of idiots who can't figure out how to have fun without becoming assholes. Aimed at eliminating drunk driving among the males 21-39, the You the Man campaign includes online and radio with the copy, "You, who explained that the cop wasn't wearing a costume..." and "You, who convinced me that my costume didn't mean I was Superman..."
It's pretty basic but, hey, so is making sure you have a designated driver on hand before you head out on the town for some costume-fueled foolery.
Following the industry-wide Obsession of the Week Gap logo debacle, this week Schmedlines, a site which collects news, asks people to rewrite the headlines and then vote on them, is asking its visitors to submit a new tagline for Chevy. As you may be aware, the new tagline (oops, sorry, they don't like it referred to as such), Chevy Runs Deep, hasn't exactly been met with accolades.
So Schmedlines has taken matters into their own hands, turning to they're audience to help Chevy out of the Deep crevice it's Run into. Most of the submissions are equally as bad as the one they are trying to replace but a few caught our attention: