It's not the first time we've seen woman placed on sale to call attention to a cause. PETA has done it and so have others. To call attention to human trafficking, Israeli agency Shalmor Avnon Amichay created a mall installation for The Task Force of Human Trafficking with actual human women sitting inside. Each woman was accompanied by a tag which listed her name, weight, height and measurements.
With near 2 million people involved, mostly women and girls, human trafficking is the second biggest organized crime in the world.
Ever since busty Candice Michelle's tank top almost fell off in front of a "broadcast censorship committee" in a Super Bowl commercial several years ago, domain name registrar Go Daddy has milked it for all it's worth. With Go Daddy Girl after Go Daddy Girl, the brand has strictly adhered to the salaciousness sells approach to advertising.
From Vanessa Rousso to Ella Koon to Erin Kalin to Danica Patrick, to newcomer Jillian Michaels, Go Daddy isn't shy about serving up sex despite it being derided year after year for its crass approach to advertising.
Go Daddy CEO calls his approach to advertising GoDaddy-esque which he labels as "edgy, fun and slightly inappropriate."
In this year's Super Bowl broadcast, the company's 7th consecutive year, Go Daddy will air three commercials; two during the game and one in pre-game. Each of the commercials, produced in-house by Go Daddy productions, will feature both Danica Patrick and newcomer Jillian Michaels from Biggest Loser.