Internet Ad Revenues Climb to Record High
The Interactive Advertising Bureau and PwC US have released the IAB Internet Advertising Revenue Report for the first half of 2010. Internet advertising revenues in the U.S. were at $12.1 billion during that period, setting a new half-year record that represents an 11.3 percent increase over the first half of 2009. This is also the highest second-quarter revenue on record, up 13.9 percent over the same period of 2009.
Display-related advertising - which includes banner ads, rich media, digital video and sponsorships - totaled more than $4.4 billion in the first six months of 2010, showing a significant increase of close to 16 percent over the same period in 2009. Digital video grew as well, this year achieving the highest half-year performance ever and up 31 percent over first half 2009. Search advertising remains the largest percentage of overall interactive spend at 47 percent, representing more than $5.7 billion for the first six months of 2010, up 11.6 percent from the same period in 2009.