New Social Media Conference to Focus on Measurement

A new series of social media conferences has launched entitled Monitoring Social Media. And as the title suggests, it's all about monitoring and measuring the success of social media campaigns. Covered topics in the series include, Social media tools and services, brand and reputation management, sentiment detection and management, data quality and filtering, identifying and connecting with influencers and case studies.

The first event was held in London and was recently followed by an event in Boston on Monday where speakers included The Lab Founder John Moore, Glide Technologies Research VP Keith Woods-Holder, Postrank CEO Carol Leaman, Compete CMO Stephen DiMarco, Brandwatch Founder and CEO Giles Palmer and Radian6 Director of Community Amber Naslund.

The next event will take place in San Francisco October 21 at the Hotel Nikko. Speakers will include IniniGraph Co-Founder and CEO Chase McMichael, Radian6 CEO Marcel LeBrun, Influence People Director Luke Brynley-Jones, Constant COntact Social Media GM Mark Schmulen, Semphonic President and CEO Gary Angel and RowFeeder Co-Founder and CEO Adam Schoenfeld.

And finally, the series will travel to New York November 4 at 92YTribeca