Publicity Stunt Cause of 101 Freeway Trafic Jam

imperial_stars_traffic_stunt.jpg

Yesterday around 10:30AM a truck owned by the band Imperial Stars blocked all three southbound lanes of freeway 101 near Sunset Boulevard in Los Angeles. The stunt, three months in the making, was originally planned for Monday but moved becasue of the Columbus Day holiday.

The stunt was hatched to promote the band's new single, Traffic Jam 101, which the band performed live atop the truck while traffic piled up for miles.

As many as thirty people in other vehicles were part of the stunt. Imperial Stars IT Manager Tyler Fairbanks said, "Most people were in shock, but then we started getting people yelling at us."

Well, yes, Tyler, people do tend to yell when idiots block traffic on a highway. People don't take kindly to being stuck in a traffic jam. Especially when it's for some stupid publicity stunt.

by Steve Hall    Oct-13-10   Click to Comment   
Topic: Guerilla   

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