Rockport's Hot Commute Not so Hot

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So there's nothing really wrong with this new Hot Commute commercial for Rockport which touts the brand's ability to make commuting stylish. It's just, that, well, Rockport just isn't all that hot as a fashion designer and the "hot commute" we see hear, well, isn't hot at all. See, the brand is sort of like a step up from L.L. Bean. The whole thing comes off like a run-of-the-mill Macy's commercial.

But that hasn't stopped the brand from cashing in on all it can. In a deal with Donald Trump's The Apprentice, the brand will be the subject of a challenge in the October 14th episode.

The campaign, which will break in over 30 countries will include television, print, digital, mobile, out of home and POP.

by Steve Hall    Oct- 7-10   Click to Comment   
Topic: Brands, Campaigns   

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