Last night in New York city at The Providence, Mediamind held its ninth annual Rich Media Awards. Formerly known as the Eyeblaster Awards, the event honors the best rich media campaigns of the year.
Closing out ad:tech, held the Wednesday and Thursday, the party capped a near week-long extravaganza of learning, networking and partying. Taking home the North American Judges Award this year was the work Future US did for the GamesRadar Rabbids Go Home video game which sent the entire website down the toilet.
The International Judges Award went to Digitas and OMD for their work on Nissan's Qashgai 3D page takeover. The North American People's Choice Award went to ThinkJam UK and Moxie Interactive for the work it did on the Avatar DVD release. And Feref UK and MediacomUK nabbed the International People's Choice Award for their Despicable Me YouTube takeover unit.
Awards aside, it's good to know the ad industry still knows how to party. There was non-stop dancing all night long. More so than at any party during ad:tech this week. Must be something about playing with rich media that does it. That or everyone trying to keep up with Rebecca Jenny on the dance floor.
Check out all the pictures from the event here.
Wednesday night during ad:tech in new York was a busy one. We made it to five parties and that was roughly half of all the parties occurring that night. Kicking the night, well, afternoon, off was Affiliate Summit which held a gathering at the Old Castle pub, a favorite haunt for affiliate marketers during their conference in August. Conference organizers Missy Ward and Shawn Collins were in attendance along with 50-70 others for drinks and buffet goodies.
Following the Affiliate Summit gathering, it was over to The Kimberly where the industry group The Oldtimers held their annual adtech New york party. The Oldtimers is a group of 500 or so people who have worked in online marketing for ten or more year. Believe me when we tell you most of the industry's brain trust was all together in one room that night.
On Tuesday night before ad:tech New York kicked off, Moss Networks held its Mix + Mingle party at La Pomme. We suppose saying the party was the bomb would make us sound like some sort of pretentious hipster wannabe but the party was, in fact, a really good time. Many familiar faces. Lots of energy since the conference hadn't yet taken its toll on people. There was great music and entertaining dancers.
Moss Networks, which has held Mix + Mingle events at past ad:techs, had had these dancers before at their San Francisco party. The party organizers loved them so much they flew them to New York for their party and an appearance at the AdKnowledge party as well the next night.
Also enlivening things at the party were the "sponsor girls." Four women, one from each company sponsoring the party, LoudMo, InText, DankCash and WebAir, donned tight branded tops and little black miniskirts and graciously shared their hotness with everyone at the party.
Check out off the pictures from the event on flickr or on Facebook if you want to tag.