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by Steve Hall    Nov- 9-10    
Topic: Announcements

Lingerie Shot, Asses Tightened, Underwood Glamed


- Need your daily dose of ad hotness? Then take a look at images from the Candice Swanepoel photoshoot for Victoria's Secret.

- German ass gets tight courtesy of Reebok's Reetone shoes.

- Carrie Underwood is featured in a formulaic Olay commercial which is set to debut during the CMA Awards.

- Earlier this month Leo Burnett CEO Tom Bernardin and CCO Mark Tutssel released their new book - HumanKind. The book is about people and how creativity transforms the way people think, feel and behave.

by Steve Hall    Nov- 9-10    
Topic: Brands, Racy

Verizon Teams With iPad to Hype Upcoming Apple Relationship


This has got to be the dumbest ad we've seen in a long time. While it's a forgone conclusion the iPhone is coming to Verizon, it seems Verizon couldn't wait to tout its upcoming relationship with Apple. No. They had to go create a stupid commercial. And use the iPad to do so.

Why is the commercial stupid? Because it's trying to scream, "The iPad. Now on Verizon!" Well, the iPad is not on Verizon. Not in this commercial. It's on Verizon Wireless. Which is the same is any other kind of wireless. Wireless is wireless. It's not 3G. The iPad is not on 3G in this commercial.

Now if they're arguing that the wireless device in this commercial is connected to to the internet via a a wireless 3G wireless connection verus a wired router, that's another story. Either way, the argument is not very clear.

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by Steve Hall    Nov- 9-10    
Topic: Commercials

Kardasians Continue Celebrity Endorsement Parade


Despite the fact 78 percent aren't swayed by celebrity endorsements, MasterCard is moving ahead with a Kardasian sisters-branded card. And, as Holly McKay writes on Fox News, MasterCard isn't alone. Brands can't sign deals fast enough these days.

We weighed in on this phenomenon telling Fox News, "Celebrity endorsements fall into the 'whatever works' category of marketing. If a brand thinks a particular celebrity will catch the attention of the public, in a good way or bad way, they will strongly consider signing a deal with them. In some cases, the more ridiculous the better, and currently what sells is the trashiest trash one can find about a celebrity."

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by Steve Hall    Nov- 9-10    
Topic: Celebrity, Opinion

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Miranda Kerr Wants You to Get Into Bed With Her


Did you know watching women dress themselves and frolic on a bed sells lingerie? Victoria's Secret sure does and gives us a full on display of Miranda Kerr doing just that. In tantalizing slow motion. As if she were granting you a private modeling session. And wanted you to stare longingly into her eyes. And admire her perfect form. And her dressing techniques. And her come hither look. And as if she wanted you to hop right on that bed and frolic with her.

Of course this is just a television commercial so the only frolicking you can do with Miranda is on your own time. In private. Without disturbing anyone. And...without Miranda. But you can certainly use all the active imagination you can muster. Ready? 1-2-3-go.

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by Steve Hall    Nov- 9-10    
Topic: Brands, Campaigns, Racy

Arizona Spends $3 Million to Tout Beauty Over Politics


With building wraps, magazine ads and placement on boarding passes, the state of Arizona will launch a $3 million tourism campaign in hopes of boosting the state's $45 million tourism business. The campaign will center on landscape imagery shot by local photographer Mark Laverman.

Of the campaign, Deputy Director of the Arizona Office of Tourism mark Stanton said, "This campaign is really focused on bringing the attention to what the state has to offer versus politics or some of the other aspects that may have taken headlines in the past."

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by Steve Hall    Nov- 9-10    
Topic: Campaigns

Chevy Cruze Plays Pac Man


Well at least it's not a Winding Mountain Road. To promote the Chevy Cruze Turbo in China, Eight Partnership produced a video which has a collection of Chevy Cruze's in a game of Pac Man. A white Cruze is Pac-Man and several Black Cruzes are the ghosts. Reportedly, it's garnered 1.4 million views online.

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by Steve Hall    Nov- 9-10    
Topic: Video, Viral

Without Proper Eyesight, Grave Errors Will be Made


Toronto-based Red Urban has come up with a simple but ingenious method for highlighting the importance of having your eyes checked. In four short videos, we witness the familiar situation in which the eye doctor asks, "Which is better? This one? Or this one?" All while he switches back and forth between two differing lenses which offer two very different scenarios.

Each clearly illustrates the importance of having proper vision. Because if you don't, some grave errors could be made. See all four commercial below.

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by Steve Hall    Nov- 9-10    
Topic: Campaigns

Abercrombie & Fitch's Albert Reed Kisses For Canon


You can barely recognize him but Abercrombie & Fitch Model/Dancing with the Stars
Contestant Albert Reed appears in a new commercial called The Kiss for Canon. It's touting the brand's new EOS 5D Mark II camera.

Produced by LA-based Anonymous, the commercial was directed by Andrew Douglas whose shining achievements include Amityville Horror. You can see the spot here as well as listen to Douglas talk about the camera which, of course, he used to shoot the commercial.

by Steve Hall    Nov- 9-10    
Topic: Brands, Celebrity, Commercials

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