Mitsubishi Live Drive A Stupid Marketing Stunt


Well this is pretty stupid. 180LA and B-Reel created a "technological first." Dubbed the Mitsubishi Live Drive, the companies created a way for people to test drive an Outlander Sport online. Or, "Live over the internet" as they like to say.

So let's just ponder this for a second. While it might be nice to play with a vehicle online like it was a motorized toy, what idiot would buy a car without physically touching the car and giving it a real world test drive?

This is the sort of work that makes headlines but does nothing for the car buying experience. Apparently the real reason they did it was to get into the Guinness Book of World records. Nice. But again, will this sell any cars?

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by Steve Hall    Nov-10-10    
Topic: Bad, Online

Nutcracker Makes Appearance at Mr. Peanut's Party


The newly voiced (by Robery Downey Jr.) Mr. Peanut, silent for the first 94 years of his life, is host to a holiday party at his house. Everyone's in attendance including an unexpected guest, the Nutcracker, who, sadly, misbehaves but gets a just punishment from Mr. Peanut.

The ad, which debuted yesterday, is part of a $35 million "character revitalization" campaign which is giving Mr. Peanut somewhat of a makeover looking more like a nut and being dressed in a flannel suit. The trademark top hat, cane and eyepiece will remain.

Omnicon TBWA New York spin off Being created the campaign which includes POP, online and print. The campaign's new tagline is "Naturally Remarkable."

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by Steve Hall    Nov-10-10    
Topic: Brands, Campaigns

Screw Advertising Standards. Animate Your Unsafe Driving


Do you work for an agency in Canada? Are you troubled by our country's strict guidelines for advertising which bans the depiction of unsafe driving in television commercials? Hate that rule and want to show whatever the hell you feel like in your car commercials? Then just copy what TBWA Toronto did for the Nissan Juke and turn your commercial depicting unsafe driving into an animated series which, apparently, is just fine with your country's Advertising Standards body.

Showing a hot chick in tight black leather works well too. See more of the campaign here.

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by Steve Hall    Nov-10-10    
Topic: Commercials, Policy

Lingerie Brand Teaches Men A Lesson


Ladies, ever get angry when you're man breaks a date with you because he's too busy at work? Sure you have because men do it all the matter how stunningly hot you are. So don't get mad, get even. Or at least get what you need from your man.

Suit up in your sexiest lingerie, cover up in a trench coat and go have your way with your man in his office. That's what the hottie in this Agent Provocateur commercial does when her man says he's too busy working on the Smith Report.

And then...well, just watch the video to see just how this woman handles the situation.

by Steve Hall    Nov-10-10    
Topic: Brands, Racy, Video

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