If you've ever stood in front of an open window and wondered why the bee continuously flying into the part of the window that's closed doesn't just flying through the part that's open, you'll know exactly what was going on inside the minds of the creatives who crafted this new work for Vodafone.
The commercial, part of a TV, radio, print, poster, and online campaign, promotes the brand's Freebees Big Top 40, a program that offers free text and web access.
The brand's creative has certainly progressed since it gave a girl a facial back in 2004.
OK, Perhaps that headline is a bit misleading. Toronto-based Hive is out with new work for Rethink Breast Cancer's Breast Fest Film Festival, the first film festival to celebrate breast cancer.
Hive is promoting the festival with wild postings, cinema ads and a four minute musical. It's actually quite inspiring work.
Why is it that innovation is always imitated? Oh right. Because most people aren't smart enough to innovate but they're plenty capable of copying a great idea and capitalizing on it. Seems that's what's going on over at Samsung which is out with a mini-iPad called Galaxy.
And how does an imitator promote their copied creation? By copying another marketer's campaign. Which is exactly what Samgsung does here in this commercial which is just a long form version of the Career Builder spots which ran a while back.
- Infographic illustrates the decline of Yahoo over a 15 year period.
- The small town of Agira in Sicily is populated by the most fashionable people in the world. Well at least according to Sicilia Fashion Village, a fashion outlet scheduled to launch November 26.
- American Express is out with an incredibly boring-looking app called Cash IQ. It's supposed to be addictive and fun. It caused us to fall asleep.
- A hotel in Verona, which organizes unconventional surprise activities for its customers is out with a silly video showing the pranks it plays on guest.
- Last Day at the Office Emails determine college students who think they want to go into law might actually have a better experience going into advertising.
- Here's what today's youth is all about.
Do you like when you see your friends in commercials? We do which is why we're going to share a new commercial from Gap with you which features iCrossing Director of Strategy Alisa Leonard. She's smart. She's beautiful. She's a geek. She's perfect for Gap's new charitable cause campaign which promises $1 to Leonard's (and others in the campaign as well) charity of choice for every Like her ad receives on Facebook.
So head over to Alisa's video on the Gap Facebook page (or any and all you choose to view) and click Like. It's for a good cause, you know. In Alisa's case, it's for Goods For Goods.
You can see her on Gap's websites here and here too.
In a new Revlon campaign shot by Mario Testino, Jessica Biel mimics the brand's original 1952 Fire & Ice campaign which featured Dorian Leigh. The new campaign reintroduces the Fire & Ice line.
Since anyone can remember, Revlon has focused on Hollywood celebrities for its ad campaigns. Most recently, the brand has worked with Halle Berry, Jessica Alba, Elle McPherson, Susan Sarandon, Julianne Moore, Eva Mendes, Jaime King and Jennifer Connelly.
Seriously? Does anyone think that placing disgusting pictures on a pack of cigarettes will get people to quit? They'll pay attention to those images about as much as they pay attention to ads on TV. They'll just mentally DVR them, open the pack and suck down yet another cancer stick.
The Food and Drug Administration and the Department of Health and Human Services are out with a collection of nasty images they want placed on cigarette packaging. It's the first proposed change in 25 years. There's stoma guy. Smoke in baby's face. Dead guy. Disgusting looking body parts. Gross dental shots.
Well this is interesting. And sexy. And quite ingenious. To tout the 40th anniversary of its Page 3 Girls, The Sun has created a spoof of Old Spice's I'm on A Horse. The results are quite good. Shot in one take like the original, Page 3 girl Rosie Jones asks men to look at their woman and then back at her thereby coming to the sad conclusion most men's women are clearly not Rosie.
But, according to Rosie, that's OK because men can have her and all the other Page 3 girls in their hands everyday simply by picking up a copy of The Sun. And she has gifts. In her coconuts.