SafeAuto Flashmobs, Madonna Replaced, Energy BBDO Awarded


- Yawn. Yet another flashmob. Lots of hotties though. Oh wait, the hotties are like 12 years old. And that jingle at the end? JFC! That was terrible!

- After two years, Dolce & Gabbana has replaced Madonna with four supermodels for their upcoming ad campaigns.

- Today's Chicago Tribune named Energy BBDO one of Chicago's Top Workplaces.

- Matt and Kim love TuneUp.

by Steve Hall    Nov-16-10    
Topic: Brands, Campaigns, Celebrity

Taylor Momsen Didn't Always Wear Black Eye Shadow and Slutty Clothes


Before she was a Gossip Girl. Before she had raccoon eyes. Before she hooked up with Madonna. Before she was Cindy Lou Who in How the Grinch Stole Christmas. Before she played Gretal in Hansel & Gretal. Before she fronted The Pretty Reckless. Before she went bad girl. Before the slutty clothes. Before pissing of parents who wish she'd just be a nice role model for kids. And before blaming her parents for the whole mess...

There once was a sweet, innocent little three-year-old named Taylor Momsen who sat in front of a camera and ate Shake'n Bake chicken. My how she's changed.

more »

by Steve Hall    Nov-16-10    
Topic: Celebrity

Consumers to Spend $500 Billion on Black Friday


Y&R consumer guru John Gerzema says spending should be quite healthy this holiday season. He expects "less mindless spending" on gadgets and more "mindful" spending on higher quality, luxury goods. It's quality over quantity this year, Gerzema predicts. Here's a few of his predictions.

- Brands like ETSY, offering alternatives in 'handmade Christmas' gifts including digital and artisinal choices, will be hot this season, as 65% of Americans are more interested in learning new skills since the recession, so they can do more themselves and rely less on others;

- Look for to win the online shoe retailing war with its celebrated customer service, while brands like Foot Locker decline (down 20% in usage). Even though Black Friday shoppers are deal-oriented, 72% of American shoppers are now willing to pay more for products/services offered by companies with solid customer service reputations;

- Premium brands expect a surge, i.e., Burberry up 15% in brand strength; Theory up 59% in usage and Whole Foods up 10% in usage;

- Mass market mainstays may find decline, i.e., Old Navy (down 15% in usage); Safeway (down 23% in usage), and Nestle (down 17% in usage);

- Expect Walmart to exceed expectations this Black Friday. Why? In part because 65% of American shoppers are now willing to pay a premium for companies that contribute to their local community -- the success of Wal-Mart's locally grown food initiative and independent brands is proof.

by Steve Hall    Nov-16-10    
Topic: Research

'Days of Our Lives' Riddled With Horrific Product Placement


The Denver Egoist gathered up a few product placement clips from the soap Days of Our Lives. We have to say, these placements are the most heavy-handed, in-your-face, horrifically written product placements in existence.

Seriously? The brand and the writers couldn't have worked together to come up with a more subtle and effective placement? These placements literally transform the daily drama into a full on commercial. And a really bad one at that.

Granted, the writing on soaps sucks so perhaps expecting a well crafted product placement is asking too much but an illiterate imbecile could have come up with a better solution than the writers of these disasters did.

Some of the worst advertising we've ever seen.

by Steve Hall    Nov-16-10    
Topic: Product Placement, Worst

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LinkedIn Bests Facebook in Infographic Grudge Match


Playboy's The Smoking Jacket took a long look at Facebook and Linked in, pitted them against each other in an infographic grudge match and determined LinkedIn would come out on top. As it turns out, it's a battle between the tween/teen set and corporate stiffs. Unsexy as it may be, the corporate stiffs still have the upper hand.

See the full-on battle here.

by Steve Hall    Nov-16-10    
Topic: Social

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