The underwear rule, according to a new Grey Amsterdam-created campaign for The Council of Europe, states that "a child should not be touched by others on parts of the body usually covered by their underwear. And they should not touch others in those areas."
The campaign aims to educate children about what's wrong and what's right when it comes to touching as well as to call attention to sexual abuse. The campaign offers information to parents on how to teach the underwear rule, why it's a good rule and what to do if abuse is suspected.
Breaking today in 47 countries, the campaign will include TV, a downloadable book and online videos featuring a cartoon character named Kilko who explains boudaries, what's acceptable and what's not.
Some have, incorrectly, labeled this latest T-Mobile airport marketing stunt a flashmob. It's not. It's guerrilla marketing in it's finest form. What better way to break up the monotony of airport life than by placing a big, pink grand piano in a Gatwick terminal and getting Chatroulette piano dude Merton to perform custom vocals for passersby?
Yes, it does seem T-Mobile has a thing for marketing in airports and pubic spaces. They've done it before at Heathrow and they've done it before at Liverpool Station.
While the pink piano scream T-Mobile branding, Merton offers up humorous, enjoyable entertainment for weary travelers. A perfect combination.
According to this ad from Alicia Keys' Keep A Child Alive charity, Kurvaceous Kim Kardashian has passed away. Many will mourn the loss of the delicious diva who, it seems, gave up her digital life to help raise money for those in Africa with HIV/AIDS.
Sad as the plight of children in Africa may be, there's an upside to this campaign. There will be no tweets or Facebook updates from Kim until her life is bought back with money donated to BuyLife.org.
Kardashian is joined in this campaign by Jay Sean, Katie Holmes, Ryan Seacrest, Serena Williams, Usher, Willow Smith, Jaden Smith, Lady GaGa and Swizz Beatz.
If you haven't already figured it out, Kardashian is obviously not dead. But, lest we subject ourselves to the wrath of literalist celebu-trolls, we thought we'd clarify: Kim Kardashian is not dead. This is just an ad campaign.
Earlier this month, the Alzheimer's Association ran an ad in the Wall Street Journal with the headline, "We'd show an Alzheimer's survivor here, if there were one" and the copy, "0% survival. 6% the funding of cancer. 100% insane."
It's a powerful message and a clever concept. And an advocacy group for Lou Gehrig's Disease wonders where its powerful ad is.
Coral Perez, an unemployed flight attendant who used to work for the now defunct Mexicana airline, gathered together ten of her sexist co-workers and made a 2011 pin up calendar in an effort to garner support for the airline. Of the campaign, Perez said, "It occurred to me because we all needed money, and I thought that with so many pretty girls among Mexicana's staff there were bound to be some who'd be interested."
The calendar features images of the flight attendants dressed in bikinis and sexed up flight attendant garb.
Station 280 Sports Bar in St. Paul is catching some heat for a Thanksgiving ad campaign they ran which carried the headline "Drink like an Indian. Party like a Pilgrim." The posters show a cowboy and an American Indian sitting together drunk on the floor along with the image of a curvaceous, leggy woman in Pocahontas-like garb. The ad promoted the bar's Wednesday through Saturday drink specials.
Following a few hundred complaints made to Jessica Nordin, the bar's marketing manager, the posters were taken down. The image was also removed from the bar's Facebook page. Nordin, who too the marketing position after the posters had been approved and produced siad the bar was simply trying to be edgy.
Things are looking up for online shopping this holiday season. comScore has reported U.S. retail e-commerce spending for the first 26 days of the November and, to date, $11.64 billion has been spent online, a 13-percent increase over last year.
Black Friday (November 26) saw $648 million in online sales, the heaviest online spending day to date in 2010 with a nine percent increase over Black Friday 2009. Thanksgiving Day (November 26) saw a 28 percent increase to $407 million.