Ad Calls Attention to Paraplegia by Encasing Woman in Cement

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An ad for Spain's TV3 promoting a telethon to raise money to fight paraplegia is the latest entry in Copyranter's Inappropriate Humor PSA category. But is it really all that inappropriate? We went to a source who should know: a friend who is a paraplegic.

She thinks the ad is very effective and told us, "I think that's a great ad because that's exactly how people feel when they can't move. Great emotional pull without being insensitive."

It's hard to imagine what life would be like without the use of one's legs or, worse, one's entire body. No ad can truly hope to emote to a fully functional four-limbed human what life would be like sitting in a chair but this ad tries.

by Steve Hall    Nov-18-10   Click to Comment   
Topic: Cause   

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