Choking Child Illustrates Importance of First Aid Training

If you think pre-movie ads in the theater are annoying, you won't like this one from St. John Ambulance. While the ad is for a good cause - having knowledge of first aid - there's just something wrong with dragging lighthearted theater-goers into the drama of a joking child.

The scenario is typical. We see an ad play out on the screen. Then a person in the audience becomes part of the ad. It's not a bad execution if a bit longer than it needs to be. Still, we're just not a fan of this sort of advertising.