While this work by Leo Burnett Toronto for the 2010 ADCC Awards is supposed to call attention to the love/hate relationship many in advertising have with the business, all it really does is point out how fickle those who work in advertising really are.
Make up your fucking minds, people. If you hate it, get out. If you love it, dive in and quit your bitching. It's as simple as that.
That said, the spot is really beautiful. Well done work. LBT must have been loving advertising when they created this one.
Hmm. Maybe Morgan Freeman just forgot he voiced that political spot. After all, he voices practically every commercial out there lately including this one from TBWA\Chiat\Day for Visa called Never Missed A Super Bowl.
The spot highlights the Never Missed a Super Bowl Club, a group of people who haven't missed a Super Bowl in 44 years. The spot offers the chance for anyone to join the club by giving everyone who simply uses their Visa card a chance to go to every Super Bowl game for the rest of their life.
The Bundaberg Rum saga which had the distiller first blow up then roast a crocodile on a golf course now has the brand apologizing for it's first apology. In reaction to an apparent outcry over the blowing up of a crocodile, the brand issued an apology. Apparently, that apology wasn't good enough so the brand issued another.
It's all just plain poppy cock. But take note of the suitcases.
In the continuing battle between the two zeros, Coke and Pepsi, the battling duo take their fight to the aisles of a BJ's-like club store. To the tune of Irvin Berlin's Anything You Can Do, the duo one up each other with ever more creative aisle displays.
In the end, it's Pepsi that crushes Coke with help from Snoop Dogg who makes an appearance atop and sparkling stage of Pepsi boxes.
A survey, conducted earlier this year by Intellimon, in partnership with the University of Bradford, polled over 4000 online businesses.
The study's findings aren't exactly comforting to businesses considering the use of Facebook and Twitter for certain aspects of their marketing:
- While 67% of respondents use social media platform Facebook to promote their business, an average of only 29% find the platform effective in any way for driving traffic to their business website.
- Popular micro-blogging platform Twitter faired equally badly - only 27.2% saying they found it effective for generating website traffic to their business website. [One must remember, traffic to a website is but a tiny aspect of marketing success]
- The typical age of people doing business online is higher than you might have thought. Of the thousands of respondents, 62% were 50 years of age or older. [Why is this a bad thing?]
Last night in New York city at The Providence, Mediamind held its ninth annual Rich Media Awards. Formerly known as the Eyeblaster Awards, the event honors the best rich media campaigns of the year.
Closing out ad:tech, held the Wednesday and Thursday, the party capped a near week-long extravaganza of learning, networking and partying. Taking home the North American Judges Award this year was the work Future US did for the GamesRadar Rabbids Go Home video game which sent the entire website down the toilet.
The International Judges Award went to Digitas and OMD for their work on Nissan's Qashgai 3D page takeover. The North American People's Choice Award went to ThinkJam UK and Moxie Interactive for the work it did on the Avatar DVD release. And Feref UK and MediacomUK nabbed the International People's Choice Award for their Despicable Me YouTube takeover unit.
Awards aside, it's good to know the ad industry still knows how to party. There was non-stop dancing all night long. More so than at any party during ad:tech this week. Must be something about playing with rich media that does it. That or everyone trying to keep up with Rebecca Jenny on the dance floor.
Check out all the pictures from the event here.
Wednesday night during ad:tech in new York was a busy one. We made it to five parties and that was roughly half of all the parties occurring that night. Kicking the night, well, afternoon, off was Affiliate Summit which held a gathering at the Old Castle pub, a favorite haunt for affiliate marketers during their conference in August. Conference organizers Missy Ward and Shawn Collins were in attendance along with 50-70 others for drinks and buffet goodies.
Following the Affiliate Summit gathering, it was over to The Kimberly where the industry group The Oldtimers held their annual adtech New york party. The Oldtimers is a group of 500 or so people who have worked in online marketing for ten or more year. Believe me when we tell you most of the industry's brain trust was all together in one room that night.
On Tuesday night before ad:tech New York kicked off, Moss Networks held its Mix + Mingle party at La Pomme. We suppose saying the party was the bomb would make us sound like some sort of pretentious hipster wannabe but the party was, in fact, a really good time. Many familiar faces. Lots of energy since the conference hadn't yet taken its toll on people. There was great music and entertaining dancers.
Moss Networks, which has held Mix + Mingle events at past ad:techs, had had these dancers before at their San Francisco party. The party organizers loved them so much they flew them to New York for their party and an appearance at the AdKnowledge party as well the next night.
Also enlivening things at the party were the "sponsor girls." Four women, one from each company sponsoring the party, LoudMo, InText, DankCash and WebAir, donned tight branded tops and little black miniskirts and graciously shared their hotness with everyone at the party.
Check out off the pictures from the event on flickr or on Facebook if you want to tag.
If you think pre-movie ads in the theater are annoying, you won't like this one from St. John Ambulance. While the ad is for a good cause - having knowledge of first aid - there's just something wrong with dragging lighthearted theater-goers into the drama of a joking child.
The scenario is typical. We see an ad play out on the screen. Then a person in the audience becomes part of the ad. It's not a bad execution if a bit longer than it needs to be. Still, we're just not a fan of this sort of advertising.
In the fourth district North Carolina congressional race, Republican candidate B.J. Lawson ran an ad his opponent, Democrat David Price, claims was voiced by Morgan Freeman. Freeman denies ever having voiced the spot telling the Huffington Post, "These people are lying. I have never recorded any campaign ads for B.J. Lawson and I do not support his candidacy. And, no one who represents me ever has ever authorized the use of my name, voice or any other likeness in support of Lawson or his candidacy."
If you listen to the spot, it does, indeed, sound like the Freeman we have all come to be familiar with. But if you listen closely, you'll soon realize it's not him. It's a very good impersonation but it's not Freeman.
But...stranger things have happened.