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Improv Pianist Serenades Gatwick Travelers for T-Mobile


Some have, incorrectly, labeled this latest T-Mobile airport marketing stunt a flashmob. It's not. It's guerrilla marketing in it's finest form. What better way to break up the monotony of airport life than by placing a big, pink grand piano in a Gatwick terminal and getting Chatroulette piano dude Merton to perform custom vocals for passersby?

Yes, it does seem T-Mobile has a thing for marketing in airports and pubic spaces. They've done it before at Heathrow and they've done it before at Liverpool Station.

While the pink piano scream T-Mobile branding, Merton offers up humorous, enjoyable entertainment for weary travelers. A perfect combination.

more »

by Steve Hall    Nov-29-10    
Topic: Guerilla

Kim Kardashian is Dead


According to this ad from Alicia Keys' Keep A Child Alive charity, Kurvaceous Kim Kardashian has passed away. Many will mourn the loss of the delicious diva who, it seems, gave up her digital life to help raise money for those in Africa with HIV/AIDS.

Sad as the plight of children in Africa may be, there's an upside to this campaign. There will be no tweets or Facebook updates from Kim until her life is bought back with money donated to BuyLife.org.

Kardashian is joined in this campaign by Jay Sean, Katie Holmes, Ryan Seacrest, Serena Williams, Usher, Willow Smith, Jaden Smith, Lady GaGa and Swizz Beatz.

If you haven't already figured it out, Kardashian is obviously not dead. But, lest we subject ourselves to the wrath of literalist celebu-trolls, we thought we'd clarify: Kim Kardashian is not dead. This is just an ad campaign.

by Steve Hall    Nov-29-10    
Topic: Cause, Celebrity

Alzheimer's Ad Illustrates Zero Percent Survival Rate


Earlier this month, the Alzheimer's Association ran an ad in the Wall Street Journal with the headline, "We'd show an Alzheimer's survivor here, if there were one" and the copy, "0% survival. 6% the funding of cancer. 100% insane."

It's a powerful message and a clever concept. And an advocacy group for Lou Gehrig's Disease wonders where its powerful ad is.

by Steve Hall    Nov-29-10    
Topic: Cause, Newspaper

Unemployed Flight Attendants Launch Campaign to Save Airline


Coral Perez, an unemployed flight attendant who used to work for the now defunct Mexicana airline, gathered together ten of her sexist co-workers and made a 2011 pin up calendar in an effort to garner support for the airline. Of the campaign, Perez said, "It occurred to me because we all needed money, and I thought that with so many pretty girls among Mexicana's staff there were bound to be some who'd be interested."

The calendar features images of the flight attendants dressed in bikinis and sexed up flight attendant garb.

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by Steve Hall    Nov-29-10    
Topic: Poster, Racy

Bar's Thanksgiving Ad Campaign Offends American Indians


Station 280 Sports Bar in St. Paul is catching some heat for a Thanksgiving ad campaign they ran which carried the headline "Drink like an Indian. Party like a Pilgrim." The posters show a cowboy and an American Indian sitting together drunk on the floor along with the image of a curvaceous, leggy woman in Pocahontas-like garb. The ad promoted the bar's Wednesday through Saturday drink specials.

Following a few hundred complaints made to Jessica Nordin, the bar's marketing manager, the posters were taken down. The image was also removed from the bar's Facebook page. Nordin, who too the marketing position after the posters had been approved and produced siad the bar was simply trying to be edgy.

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by Steve Hall    Nov-29-10    
Topic: Campaigns, Policy

Online Retail Hits $11.64 Billion in November, Up 13 Percent


Things are looking up for online shopping this holiday season. comScore has reported U.S. retail e-commerce spending for the first 26 days of the November and, to date, $11.64 billion has been spent online, a 13-percent increase over last year.

Black Friday (November 26) saw $648 million in online sales, the heaviest online spending day to date in 2010 with a nine percent increase over Black Friday 2009. Thanksgiving Day (November 26) saw a 28 percent increase to $407 million.

by Steve Hall    Nov-29-10    
Topic: Research

Playboy Playmates Assist Captain Morgan's Charitable Efforts


Captain Morgan has partnered with Playboy and 20 of the brand's Playmates to support One Million Poses. The efforts aims to gather one million Captain Morgan poses - uploaded by anyone - and donate a dollar to responsible drinking charities for every pose uploaded. Check out the Captain Morgan facebook page or the promotion's page on Playboy.

by Steve Hall    Nov-26-10    
Topic: Cause

Rokk Vodka Gives us Luxury, Status, And a Viking


OK, this is hilarious, Poking fun at very over done ad concept you've ever seen, Rokk Vodka brings us back to reality. Delivered in seductive Euro accent, a beautiful woman intones, "Luxury, Status. Desire. And...a Viking." Oh, and, of course, a vodka. From that point on, it gets silly. Oh and there's Andy Samberg and Akiva Schaffer too.

We love it. Booze is just booze.

by Steve Hall    Nov-24-10    
Topic: Celebrity, Commercials, Strange

Sony's Bloggie Touch Video Contest Offers Free Ride to SXSW Music


180LA is out with new work for Sony's new Bloggie Touch. Launching this week, the campaign is going after 18-25 year olds. The campaign will include a contest and Facebook application, with webcam upload and video editor built in, that lets consumers create their own "You had to be there" video.

Running until January 10, participants will have a chance to win Sony Bloggie Touch cameras with the Grand Prize Winner getting a VIP package for two to SXSW Music in March 2011.

more »

by Steve Hall    Nov-24-10    
Topic: Online, Social, Video

Christmas Tree Causes Mayhem on the Road


According to Allstate Insurance, you never know when mayhem will strike. Another installment from the Leo Burnett campiagn has our friend, mayhem, taking on the role of a Douglas Fir. A happy go lucky family is out for the evening picking up their Christmas tree. On the ride home, unbeknownst to them, the three comes lose from the top of their car, falls to the road and causes another car to crash.

The talking tree informs, "If you have cut rate insurance, you may not be covered for this." What a Merry Message for the holiday season. But, as we've seen before from Mayhem, mayhem can strike at any time.

The work is a nice tie in to the holiday season and it's an entirely probable scenario.

by Steve Hall    Nov-24-10    
Topic: Commercials

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