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Soliel Moon Frye Gets $5,850 Per Paid Tweet


Soliel Moon Frye, AKA Punky Brewster, who used to be a bigger celebrity - in more ways than one - than she is today, gets the big bucks for paid tweets according to her listing on IZEA's Sponsored Tweets.

Frye has 1,519,400 followers and a Klout score of 70.57 so she's likely worth the investment. And besides, she's really nice, too.

On the other end of the scale, Shavar Ross, who played the role of Arnold's friend Dudley on Diff'rent Strokes, gets just $15.29 per tweet. Damn, those Diff'rent Strokes kids just can't catch a break. But he does fare better than porn star Jerzi Lynn who commands $3.46 per tweet.

And Lindsay Lohan? She gets $2,985. But she hasn't tweeted since September 26 (hmm, wonder why) so she might not be the best buy for a marketer right about now.

by Steve Hall    Nov-24-10    
Topic: Social

Don Draper's Ex-Wife Gets Even, Hooks Up With Versace


If you've been wronged by Don Draper, what better way to get back at the man than to front a major fashion designer's ad campaign. Aside from the fact that scenario mixes fiction with fact, January Jones, otherwise know as Don Draper's ex wife on AMC's Mad Men has signed a deal with Versace to appear in the designer's Spring 2011 campaign.

Following Halle Berry, Madonna, Milla Jovovich and several other Hollywood celebrities, Jones is said to have been shot by fashion photographer Mario Testino for the campaign. The deal is rumored to have come together after a meeting between Jones and Donatella Versace following a magazine shoot for Elle.

by Steve Hall    Nov-24-10    
Topic: Campaigns, Celebrity

Bruce Willis to Front Russian Bank's Ad Campaign


Bruce Willis has signed a year-long deal with Trust Bank and will front the financial institution's ad campaign for the next year. Messaging will include the headline, "Trust is just like me, but a bank." How did Willis get the gig? Well, the previous frontman for the bank, weight-lifter Vladimir Turchinsky, unexpectedly died at the young age of 46. ANd the bank called WIllis.

Billboards carrying Willis' image will be placed in 170 cities across the country. Promotional and online efforts will be part of the campaign as well.

by Steve Hall    Nov-24-10    
Topic: Campaigns, Celebrity, Online, Outdoor, Point of Purchase

Men Should Collect Cars, Not Women


Men love to collect things. Baseball cards. Beer bottles. Hubcaps. Sport stats. Cars. And women. But a brand which manufactures miniature car models would like men to stop collecting women and start collecting the brand's collectible miniatures.

Sexist? An appropriate appeal to the mindset of men? You tell us.

by Steve Hall    Nov-24-10    
Topic: Magazine

Google Instant Destroys Brands, Holiday eCommerce to Hit $38.5M


- How Google Instant can destroy your brand's reputation. And the steps you can take to avoid this from happening.

- Royal Caribbean has teamed up with Starbucks and DreamWorks with a brand partnership for its newest ship, Allure of the Seas.

- Sarah Jessica Parker has hooked up with Barnes 7 Noble to hype the retailer's NookColor eReader in a series of commercials which broke this week.

- eMarketer reports holiday ecommerce will hit $38.5 billion this year, up 14.3 percent from 2009.

- Seven things you didn't know display ads could do.

more »

by Steve Hall    Nov-24-10    
Topic: Brands, Campaigns, Celebrity, Racy, Research

Social Media Gets Slapped Upside the Head


Writing on Advertising Age, brand strategists and author Jonathan Salem Baskin wrote, "The conventional wisdom of social marketing is an effort to breathe new life into the all but dead presumptions of branding, only with one small catch: It can't make it work, and the only way anybody can claim otherwise is to fudge the stats, time frames and expectations for tangible results."

Damn, dude! Them's fightin' words! You're going to have the social media guru army all over you in a matter of minutes. But you know what? You're right. Well, mostly. Social media isn't the cure to everything. It can help. But not to the seeming exclusion of all other forms of marketing...which appears to be what's happening these days.

more »

by Steve Hall    Nov-23-10    
Topic: Opinion, Social

Love Wine? There's a Facebook App For That


The Bordeaux Wine Council is out with Bottles Away (demo), a Facebok application that challenges players to pick six wines from the shelves in 60 seconds that add up to $100 or less. At the end of your sixty seconds, the player is given the names and availability of the wines he or she has selected.

by Steve Hall    Nov-22-10    
Topic: Social

Target's Two Day Sale Will Make You Insane


If ever there was a perfect example of our obsession with materialism, it would be this Target campaign with comedian Maria Bamford touting the retailer's upcoming two day sale, apparently, if the campaign is to be believed, one of the year's most frenzied shopping events.

With eight commercials, Bamford shows us just how insane we can get when it comes to Christmas shopping. And it isn't a pretty site. We think we'll stay home with The Adrants Interns. They're much less stressful to be around.

more »

by Steve Hall    Nov-22-10    
Topic: Campaigns

Beyonce Bares Bootyliciousness For Christmas Campaign


Just in time to take the heat off her...um...Heat, Beyonce is coming out with a new campaign shot by British photographer Matt Jones for fashion retailer C&A, a brand with which Beyonce has worked with before.

The campaign, which breaks November 23, will include a commercial directed by Adria Petty in which music from her I am...Sasha Fierce album will be featured.

by Steve Hall    Nov-22-10    
Topic: Brands, Campaigns, Celebrity

Voting will Give You an Orgasm, LeBron Sells Furniture


- Voting is so amazing it will give you an orgasm.

- LeBron James is trying to sell his line of Home Court furniture to a wise ass.

- Yawn. Red Bull is hosting a consumer-generated advertising contest.

- Want to see German hottie Sylvie van der Vaart? Well then you have to watch this 4:30 video about how a promotional art installation was put together for Xbox Kinect

by Steve Hall    Nov-22-10    
Topic: Racy

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