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Law School Shocked Over Racy Diesel Ad Shoot

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When they gave Diesel permission to use their library last March for a ten hour ad campaign shoot, did the Brooklyn Law School really think the outcome wouldn't be racy? Apparently not because the school now regrets allowing the brand to use their facilities.

In an email to students and staff, the school's Dean wrote, 'We are as shocked and mortified as you must be by these photographs. When the school gave its permission to do the shoot, the school was assured that the photos would be in good taste. They are not.'

A spokesperson told Above the Law, "Television and movie producers frequently ask for permission to use our beautiful facilities as a backdrop and we try to oblige when we can. When we gave Diesel jeans permission to do a photo shoot, we understood that jeans, and not what is worn under them, would be the subject of the shoot. We would not want to create the impression that the featured attire was approved by us."

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by Steve Hall    Nov-15-10    
Topic: Brands, Campaigns, Racy



Women Imprisoned for Wearing Dangerously Sexy Lingerie

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Here's a really, really...REALLY bad lingerie ad but since out charter requires us to cover any and all use of sex to sell, we are obligated to share this drivel with you. You can just hear the thought process of the concepting session for this ad: "Dude, let's riff off the women in prison thing. It will be so hot!"

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by Steve Hall    Nov-15-10    
Topic: Commercials, Racy, Worst



Top Ten Stories Cover Boobs, Guns, Verizon, Ass, Facebook

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So last week's most read stories here on Adrants offered up women with huge boobs in tiny bikinis holding guns, lingerie as a form of discipline, Verizon trying to get hip with Apple, yet another Old Spice spoof, Miranda Kerr tantalizing us with a seductive invitation into her bedroom, a time traveling phone, Japanese tourism boosted with branded bra and miniskirt and Facebook's apparent ineffectiveness business website traffic generation.

1. Girls With Boobs...Uh...Guns Pose For Charity
2. Lingerie Brand Teaches Men A Lesson
3. Verizon Teams With iPad to Hype Upcoming Apple Relationship
4. The Sun Spoofs Old Spice to Pimp Page 3 Girls
5. Miranda Kerr Wants You to Get Into Bed With Her
6. Lingerie Shot, Asses Tightened, Underwood Glamed
7. Charlie Chaplin Time Traveler Device Perfect For Branded Apps
8. Triumph Bra and Miniskirt Welcome Visitors to Japan
9. Without Proper Eyesight, Grave Errors Will be Made
10. Study Trashes Effectiveness of Facebook, Twitter

by Steve Hall    Nov-14-10    
Topic: Campaigns, Celebrity, Commercials, Opinion, Racy



Bees Buzz For Vodafone Freebees

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If you've ever stood in front of an open window and wondered why the bee continuously flying into the part of the window that's closed doesn't just flying through the part that's open, you'll know exactly what was going on inside the minds of the creatives who crafted this new work for Vodafone.

The commercial, part of a TV, radio, print, poster, and online campaign, promotes the brand's Freebees Big Top 40, a program that offers free text and web access.

The brand's creative has certainly progressed since it gave a girl a facial back in 2004.

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by Steve Hall    Nov-12-10    
Topic: Campaigns



Film Festival Celebrates Boobs

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OK, Perhaps that headline is a bit misleading. Toronto-based Hive is out with new work for Rethink Breast Cancer's Breast Fest Film Festival, the first film festival to celebrate breast cancer.

Hive is promoting the festival with wild postings, cinema ads and a four minute musical. It's actually quite inspiring work.

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by Steve Hall    Nov-12-10    
Topic: Cause, Video



Samsung Imitates Career Builder to Tout iPad Wannabe

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Why is it that innovation is always imitated? Oh right. Because most people aren't smart enough to innovate but they're plenty capable of copying a great idea and capitalizing on it. Seems that's what's going on over at Samsung which is out with a mini-iPad called Galaxy.

And how does an imitator promote their copied creation? By copying another marketer's campaign. Which is exactly what Samgsung does here in this commercial which is just a long form version of the Career Builder spots which ran a while back.

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by Steve Hall    Nov-12-10    
Topic: Campaigns



Yahoo Declines, Sicily Redifines, Amex Bores,

- Infographic illustrates the decline of Yahoo over a 15 year period.

- The small town of Agira in Sicily is populated by the most fashionable people in the world. Well at least according to Sicilia Fashion Village, a fashion outlet scheduled to launch November 26.

- American Express is out with an incredibly boring-looking app called Cash IQ. It's supposed to be addictive and fun. It caused us to fall asleep.

- A hotel in Verona, which organizes unconventional surprise activities for its customers is out with a silly video showing the pranks it plays on guest.

- Last Day at the Office Emails determine college students who think they want to go into law might actually have a better experience going into advertising.

- Here's what today's youth is all about.

by Steve Hall    Nov-12-10    
Topic: Brands, Commercials, Games, Video



Gap Grabs iCrossing Exec For Holiday Promotion

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Do you like when you see your friends in commercials? We do which is why we're going to share a new commercial from Gap with you which features iCrossing Director of Strategy Alisa Leonard. She's smart. She's beautiful. She's a geek. She's perfect for Gap's new charitable cause campaign which promises $1 to Leonard's (and others in the campaign as well) charity of choice for every Like her ad receives on Facebook.

So head over to Alisa's video on the Gap Facebook page (or any and all you choose to view) and click Like. It's for a good cause, you know. In Alisa's case, it's for Goods For Goods.

You can see her on Gap's websites here and here too.

by Steve Hall    Nov-12-10    
Topic: Brands, Campaigns, Cause



Jessica Biel Tips hat to Dorian Leigh in New Revlon Campaign

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In a new Revlon campaign shot by Mario Testino, Jessica Biel mimics the brand's original 1952 Fire & Ice campaign which featured Dorian Leigh. The new campaign reintroduces the Fire & Ice line.

Since anyone can remember, Revlon has focused on Hollywood celebrities for its ad campaigns. Most recently, the brand has worked with Halle Berry, Jessica Alba, Elle McPherson, Susan Sarandon, Julianne Moore, Eva Mendes, Jaime King and Jennifer Connelly.

by Steve Hall    Nov-12-10    
Topic: Brands, Campaigns, Celebrity



Government to Gross Out Smokers With Disgusting Imagery

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Seriously? Does anyone think that placing disgusting pictures on a pack of cigarettes will get people to quit? They'll pay attention to those images about as much as they pay attention to ads on TV. They'll just mentally DVR them, open the pack and suck down yet another cancer stick.

The Food and Drug Administration and the Department of Health and Human Services are out with a collection of nasty images they want placed on cigarette packaging. It's the first proposed change in 25 years. There's stoma guy. Smoke in baby's face. Dead guy. Disgusting looking body parts. Gross dental shots.

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by Steve Hall    Nov-12-10    
Topic: Policy



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