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Kardasians Continue Celebrity Endorsement Parade


Despite the fact 78 percent aren't swayed by celebrity endorsements, MasterCard is moving ahead with a Kardasian sisters-branded card. And, as Holly McKay writes on Fox News, MasterCard isn't alone. Brands can't sign deals fast enough these days.

We weighed in on this phenomenon telling Fox News, "Celebrity endorsements fall into the 'whatever works' category of marketing. If a brand thinks a particular celebrity will catch the attention of the public, in a good way or bad way, they will strongly consider signing a deal with them. In some cases, the more ridiculous the better, and currently what sells is the trashiest trash one can find about a celebrity."

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by Steve Hall    Nov- 9-10    
Topic: Celebrity, Opinion

Miranda Kerr Wants You to Get Into Bed With Her


Did you know watching women dress themselves and frolic on a bed sells lingerie? Victoria's Secret sure does and gives us a full on display of Miranda Kerr doing just that. In tantalizing slow motion. As if she were granting you a private modeling session. And wanted you to stare longingly into her eyes. And admire her perfect form. And her dressing techniques. And her come hither look. And as if she wanted you to hop right on that bed and frolic with her.

Of course this is just a television commercial so the only frolicking you can do with Miranda is on your own time. In private. Without disturbing anyone. And...without Miranda. But you can certainly use all the active imagination you can muster. Ready? 1-2-3-go.

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by Steve Hall    Nov- 9-10    
Topic: Brands, Campaigns, Racy

Arizona Spends $3 Million to Tout Beauty Over Politics


With building wraps, magazine ads and placement on boarding passes, the state of Arizona will launch a $3 million tourism campaign in hopes of boosting the state's $45 million tourism business. The campaign will center on landscape imagery shot by local photographer Mark Laverman.

Of the campaign, Deputy Director of the Arizona Office of Tourism mark Stanton said, "This campaign is really focused on bringing the attention to what the state has to offer versus politics or some of the other aspects that may have taken headlines in the past."

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by Steve Hall    Nov- 9-10    
Topic: Campaigns

Chevy Cruze Plays Pac Man


Well at least it's not a Winding Mountain Road. To promote the Chevy Cruze Turbo in China, Eight Partnership produced a video which has a collection of Chevy Cruze's in a game of Pac Man. A white Cruze is Pac-Man and several Black Cruzes are the ghosts. Reportedly, it's garnered 1.4 million views online.

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by Steve Hall    Nov- 9-10    
Topic: Video, Viral

Without Proper Eyesight, Grave Errors Will be Made


Toronto-based Red Urban has come up with a simple but ingenious method for highlighting the importance of having your eyes checked. In four short videos, we witness the familiar situation in which the eye doctor asks, "Which is better? This one? Or this one?" All while he switches back and forth between two differing lenses which offer two very different scenarios.

Each clearly illustrates the importance of having proper vision. Because if you don't, some grave errors could be made. See all four commercial below.

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by Steve Hall    Nov- 9-10    
Topic: Campaigns

Abercrombie & Fitch's Albert Reed Kisses For Canon


You can barely recognize him but Abercrombie & Fitch Model/Dancing with the Stars
Contestant Albert Reed appears in a new commercial called The Kiss for Canon. It's touting the brand's new EOS 5D Mark II camera.

Produced by LA-based Anonymous, the commercial was directed by Andrew Douglas whose shining achievements include Amityville Horror. You can see the spot here as well as listen to Douglas talk about the camera which, of course, he used to shoot the commercial.

by Steve Hall    Nov- 9-10    
Topic: Brands, Celebrity, Commercials

Girls With Boobs...Uh...Guns Pose For Charity


Girls with guns. It's a thing, you know. How it began we have no idea. Nor do we care. But can you say "phallic symbol?"

Here's a video of the photoshoot which resulted in a Hot Shots calendar to benefit the charity Help for Heroes. At first, we didn't quite realize what we were looking at. With all those gigantic breasts spilling out of their tiny tops, it took us a while to even realize the girls were carrying guns. But that's out problem. Not yours.

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by Steve Hall    Nov- 8-10    
Topic: Cause, Racy

Next Year, You Should Go to Blogworld

Bonin Bough, Stef Agresta

In mid-October, Las Vegas was host to Blogworld Expo, a 4,000 attendee conference focusing on the broad category of social media. In its fourth year, the three day conference has grown well beyond its blog-focused beginnings and has expanded to cover a wide variety of social media-related topics and beyond.

Held at Mandalay Bay, a keynote was given by Mark Burnett and sessions covered everything from content creation to distribution to monetization to business development to podcasting to mobile to affiliate marketing to design to, yes, social media.

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by Steve Hall    Nov- 8-10    
Topic: Industry Events

Babies Curled, Kindle Calmed, Facebook Placed, Meester Gets Wang


- It's not in English but the point is pretty clear: curling is a very, very strange sport.

- Amazon is out with a couple of less threatening Kindle ads that decidedly do not go head to head with Apple's iPad.

- Be sure to check out this week's Beancast in which some idiot named Steve Hall tries to sound like he knows what he's talking about when it comes to Facebook's new Deals offering.

- Murray Newlands is out with a new book, How to Make A Blog Book. Check out the Facebook page too.

- If you're Gossip Girl fan, you'll likely want to check out Leighton Meester in the new Vera Wang campaign when it breaks next summer. It's currently being shot in New York.

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by Steve Hall    Nov- 8-10    
Topic: Agencies, Celebrity, Podcast, Publishing, Social, Strange

Former Go Daddy Girl Investigates History of Mail Order Brides


Who doesn't love watching a hot chick with a foreign accent talk about mail order brides? Yea, the concept is stupid but the result is kinda funny. And informative. Because who knew the practice's history wasn't based on a bunch of horny men looking for women half their age.

In this six minute video, former Go Daddy Girl Marina Orlova of Hot For Words, dressed in a tight red crop top, gives us a history lesson on the genesis of the mail order bride.

There's actual fact and figure here, people! Of course, she's pimping her own website too. Well, not her website but that of Anastasia Date.

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by Steve Hall    Nov- 8-10    
Topic: Racy, Video

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