Nothing Comes Between Me And My La-Z-Boy

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She is posing in jeans but it's a far cry from her appearance in the famed Calvin Klein ads from the early eighties in which she boldly (and some would say seductively) announces nothing comes between her and her Calvins. While we can't say whether or not, thirty years later, Shields is wearing Calvin Kleins in a new La-Z-Boy campaign, we can say she still looks stunning.

Breaking over the next few weeks, along with print in women's magazines, five :30's will air on TBS, Bravo, Lifetime, CNN, ESPN, HGTV and others.

Of her work in the campaign, Shields said, "I love the La-Z-Boy brand and grew up with La-Z-Boy furniture in the house, so I was familiar with its quality, durability and comfort and as a Mom I really appreciate it. What surprised me about La-Z-Boy was the wide variety of sofas, sectionals and other furniture they offer in addition to the iconic recliners. I'm excited to help La-Z-Boy spread the word that you don't have to sacrifice comfort or break the bank to create a fabulous looking room."

In one television spot, Shields talks about how the La-Z-Boy favorite "dad's chair" has morphed into a room of favorite furniture. In another, she compares the wide variety of La-Z-Boy furniture to the various food preferences of her friends and family. Another spot highlights the durability of La-Z-Boy furniture by noting that the "people who made the ultimate thing to do nothing on, also make the ultimate things to do everything on."

Hmm. That could be interpreted in any number of ways.

by Steve Hall    Nov-18-10   Click to Comment   
Topic: Brands, Campaigns, Celebrity   

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