Samsung Imitates Career Builder to Tout iPad Wannabe

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Why is it that innovation is always imitated? Oh right. Because most people aren't smart enough to innovate but they're plenty capable of copying a great idea and capitalizing on it. Seems that's what's going on over at Samsung which is out with a mini-iPad called Galaxy.

And how does an imitator promote their copied creation? By copying another marketer's campaign. Which is exactly what Samgsung does here in this commercial which is just a long form version of the Career Builder spots which ran a while back.

by Steve Hall    Nov-12-10   Click to Comment   
Topic: Campaigns   

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