BBDO New York, along with Biscuit Filmworks, is out with a new campaign for HBO which has people making their own episodes of their love one's favorite shows to promote DVD releases. There's one for True Blood, one for Entourage and one for Eastbound and Mom. All are terrible.
Oh wait. Let us clarify. The ads aren't terrible. It's the episodes the people are trying to create for their loved ones that are so terrible. Like, really bad. Sort of funny though and, we guess, anyone who's a fan of one of these shows would probably see the humor in them. Even those who've grown to hate True Blood's Rescue Sookie of the Week approach to drama.
Not anywhere near as successful as Old Spice's customized video campaign, Axciom is out with a video campaign for Dell featuring a Dr. Ashley, P.D.A. (hahaha) who asks viewers to tweet him on Twitter at @AskDrAshley to, well, thumb wrestle him.
It's all to promote Dell's Streak. And it's lame. Very, very lame. But that's just our opinion, of course. You may feel otherwise. Not everyone aspires to be The Man You Wish Your Man Could Smell Like. No. Some people aspire to become an argyle sock-wearing geek with bad hair. To each their own.
Pity the poor musical instrument. It gets the short end of the stick in advertising. Honda put some instruments out of business when it hired humans to imitate the sound of its vehicles. Now, Grolsch has hired...um...bottles to create orchestral sounds of the season. What's a poor musical instrument to do in the face of all this prejudicial treatment?
After waiting several eons for the site to load, we are treated to a lengthy choose your own adventure video featuring Dita Von Teese. It's for Perrier and somehow, though we have no idea, it's supposed to get us to buy the brand's water. We could have driven to the store, purchased a few hundred cases and driven back before this long, drawn out distraction reached some sort of conclusion.
Yea, we get that the brand is going for entertainment as advertising but when absolutely nothing happens, it shouldn't be called advertising. But...maybe Europeans love this sort of thing. Which is a good thing because that's the focus of the campaign.
This work is an extension of earlier Ogilvy-created work for the brand which we featured here.
In 2010, eMarketer estimates US advertisers will spend $12.37 billion on paid search, compared with $8.88 billion on online display ads-which includes banner, rich media and video formats. Search will still get the most dollars in 2014, at $18.84 billion, but display will have closed the gap somewhat and reach $15.92 billion in spending that year.
The increase in display advertising will be driven partly by the dramatic rise predicted in online video advertising, which eMarketer estimates will grow 39.5% to $1.42 billion in 2010, and grow at least 34% every year through 2014. Banner ads will experience more moderate gains of between 7% and 16.2% annually, while rich media spending will stagnate.