Marion Cotillard Helps Crippled Ian McKellen Walk

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In what some would consider to be cinematic excellence, director John Cameron Mitchell orchestrates an eight minute film for Christian Dior's Lady Dior during which Marion Cotillard offers inspiration to a crippled Ian McKellen and an artistically stifled painter, Russell Tovey. It's quite touching actually.

The film, called Lady Grey London, has Cotillard performing in front of a spellbound audience and driving men mad with desire. She invites one of her onlookers, a wheelchair-bound Ian McKellen to her dressing room where she works magic on his legs. She then visits the painter and imbues him with intense creativity. Both McKellen and the painter reap the benefits of Cotillard's touch.

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by Steve Hall    Dec- 9-10    
Topic: Best, Brands, Celebrity, Video



AT&T Has the Fastest Mobile Broadband. Um....Hahahahahaha!

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Given AT&T's service woes (perceived or otherwise), this new campaign from BBDO will make you laugh...in more ways than one. In an attempt to reinforce the notion (perceived or otherwise) AT&T has the fastest mobile broadband network, humor and awkwardness are used to demonstrate the benefits of receiving mobile broadband information fast and first. Otherwise, you're left out of the joke. Or you look like an idiot.

But, really. Who will be laughing at who...and about what in these commercials? AT&T isn't exactly the poster child for fast and reliable mobile phone service. In fact, it was just rated the worst cell phone provider by Consumer reports.

To be fair, an honest comparison between AT&T and Verizon can't really be done until the iPhone is on Verizon as AT&T claims it's the bandwidth hungry iPhone that drags its service down. It might drag Verizon down too but we won't know that until Verizon gets the iPhone sometime next year.

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by Steve Hall    Dec- 9-10    
Topic: Brands, Campaigns, Commercials



Worst Bra Commercial Ever!

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At LiviRae, no bust is too big or too small. But if you want a bra that can't support you while you jog down the street in slow motion as your boobs bounce wildly up and down threatening to knock you out, then head over to any retailer because, well, they just don't care about your boobs.

But if you want a bra that keeps your prodigious pulchritude in place...while running down the street in slow motion...then head over to LiviRae. Because they care. They've got what you want. And because..."We fit 'em all."

Good God! It looks like this commercial was made by a car dealer.

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by Steve Hall    Dec- 9-10    
Topic: Worst



You're an Asshat for Calling 'Dibs' on That Parking Space

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This campaign is sure to spark some street fighting. In cities hit by heavy winter weather, calling "dibs" on a just shoveled parking space is common practice. But it's not legal. And this new campaign from Chair Free Chicago aims to put an end to the practice of placing chairs in parking spaces as a means to claim them.

Chair Free Chicago has published three signs Chicagoans can download and place in shoveled spaces to make it known saving (hogging?) parking spaces is not appreciated.

Signs range in tone from the apologetically admonishing Minneapolis Mad ("It's just so gosh darn snowy here in Chicago, if everyone started saving spaces, why, we wouldn't have anywhere to park!") to the more aggressive New York Mad ("Consider yourself a selfish prick, you selfish prick."). There's even an option for those who believe actions speak louder than words ("Free! Please take me home, I'm all yours.").

Our favorite is the New York version which drops "asshat" into the copy.

by Steve Hall    Dec- 9-10    
Topic: Cause, Poster



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Sometimes All You Need is a Logo

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So there's this thing in the advertising business where the work a company does to determine a brand's vision, mission, essence and position is supposed to carry significant value. And it should. After all, it's what's going to affect how a potential customers perceive a brand. But what if all you want is a logo and none of the lengthy, mumbo-jumbo filled platitudes that come with it?

That's where companies like Logo Mojo come in. We know. We know. We just heard every creative in the ad business groan with contempt for what they perceive to be creative chop shops. Companies with no true understanding of what a brand needs to survive in today's crazy advertising world. And any site on which there's an "Order Now" button can't possibly be worth anyone's time, right?

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by Steve Hall    Dec- 9-10    
Topic: Tools



Kevin Bacon is Kevin Bacon's Biggest Fan

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If you haven't seen it, you simply must. It's one of the best commercials we've seen in a long time. Although, because it is so funny, we had to watch it a couple times before we knew which brand was behind it. In the commercial (for Logitech), Kevin Bacon plays his biggest fan. And he nails it. Perfectly. As in fall over laughing perfect.

Created by Goodby Silverstein & Partners, the commercial has Bacon obsessing over himself amidst a room full of Kevin Bacon paraphernalia anf, of course, a collection of Bacon's best works on the Logitech box. And let's not forget Bacon's hairstyles throughout the decades.

Absolutely brilliant work. But the :30 is way better than the :60

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by Steve Hall    Dec- 9-10    
Topic: Best, Celebrity



iPad Drinkspirated, Games Socialized, Honda Gets Naughty

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- Absolut is out with an iPad version of its Drinkspiration app.

- To help raise money for the United Way, Colle+McVoy has launched Happy Exchange where everyone is invited to join the effort by posting their smile for just $1.

- Calling McDonald's a "hip hangout" is never a good thing. Especially in a forced product placement.

- Former buy.at executives have launched Performance Horizon Group which is out with new products aimed at improving campaign management for agencies and lead generation for publishers.

- Gossip Girl's Blake Lively has been tapped (not literally, of course...because that would be gross) by Karl Lagerfeld to front his Winter/Spring 2011 Chanel ad campaign.

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Lingerie Football League Hotties Save Rabbits, Elephants

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OK so when you first start watching this video all that comes to mind is, "Damn, those girls are hot and I want some of that!" Then, once you get your horny ass libido under control and listen to the women speak about the torture of rabbits and elephants and how it relates to their lives and the lives of their loved ones, you quickly realize the Lingerie League Ladies aren't pieces of meat to be toyed with for your own pleasurable gain. Kinda like the rabbits and the elephants you'll see beaten and killed in this PETA video.

Yes, the hook here is barley dressed hot women but the message is real and powerful. We used to get really angry at PETA for ruining the Ringling Bros. Barnum & Bailey circus experience for us but after seeing image upon image and video upon video of how elephants are treated so they perform properly, we just can't go to the circus any more until Ringling Bros changes their ways.

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by Steve Hall    Dec- 9-10    
Topic: Cause



As a Bruins Fan the Least You Can Do is Respect the Jersey

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If you're going to be a hockey fan, you had better respect the team, their dedication and, above all, their uniform. Especially when you're a fat slob who can't put ketchup on a hot dog properly. It's just common courtesy after all.

But if you simply can't abide but that simple code of conduct then you had better be ready for the ramifications of your actions. Check out the entire video series here.

Mullen created the campaign.

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by Steve Hall    Dec- 9-10    
Topic: Commercials









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