Portman Poses, Business Socializes, Low Carb Homophobia

Natalie_Portman_Miss_Dior.jpg

- Natalie Portman is the new face for Dior Chérie fragrance and will appear in a series of print ads shot by Tim Walker and a TV campaign by Sofia Coppola in March 2011.

- In 2011 80% of US businesses with 100+ employees will use social media marketing, up 42% from 2008.

- Daffy's does AssCrackVertising.

- A New Zealand ad campaign has raised the ire of people after suggesting low-carb beer is only for homosexuals.

- In most places bras are sold by having models wear them while prancing around as if they want to have sex with you. In Taiwan, they just hang them on a Christmas tree.

more »

by Steve Hall    Dec-10-10    
Topic: Agencies, Celebrity, Guerilla, Racy, Research



Party Invites Roll in for Affiliate Summit West

epic_asw10_nickycakes.jpg

If you're heading to Las Vegas in January for Affiliate Summit, which has moved to the very posh Wynn, then you'll want to know all about where and when the best parties will be held. Luckily, that information is beginning to flow in and we're happy to share it with you.

First off, Moss Networks, which has held many successful parties at ad:tech and Affiliate Summit in the past will be producing the Ultimate Affiliate Event for sponsors Empyre Media and DankCash held January 9 at 10PM at the Blush Boutique Nightclub. As always, there will be a hosted bar, live entertainment, a DJ and maybe even a visit from the dance foursome that often frequents Moss Networks parties. If you want to attend or sponsor, head over to the website.

more »

by Steve Hall    Dec-10-10    
Topic: Industry Events



KFC to Award $20,000 in Food to a 'So Good' City

kfc_12_piece_feastival_feast.jpg

To promote KFC's Festive Feast, a 12-piece, time-saving meal, the brand is asking fans to explain why their hometown deserves a holiday season visit from KFC's "So Good" Secret Santa/Colonel, who will hide miniature prize-filled KFC buckets throughout the city.

On December 21, the winning city will awake to find mini versions of KFC's chicken buckets hidden by a Colonel Sanders lookalike dressed in Santa apparel. Each bucket will hold cash gift cards and gift checks for KFC food totaling $20,000.

Residents can get into the game with a good 'ol fashioned email to KFCSoGoodHoliday@gmail.com with an explanation as to why their home town is in need of a visit from the "So Good" Secret Santa.

by Steve Hall    Dec-10-10    
Topic: Promotions



Who Knew a Kia Optima Was So Dreamy?

kia_optima_dream.jpg

We love the tagline of this new David&Goliath-created Kia commercial, "No one ever dreamt of driving a mid-sized sedan. Until now." This tagline follows the mystical adventure of a boy whose bed turns into a moving vehicle that takes him on a magical tour into the night towards a very dreamy looking San Francisco.

As he crosses the Golden Gate, he's accompanied by a white horse, a couple of knights and a very Hogwarts Express looking train...filed with animals and a very cute looking little girl.

The boy and his bed then zoom through a tunnel and reappear as Kia Optima and grown man.

Hey, it's just a car commercial but it's far more engaging than most of the other automotive crap out there today. Thanks, David&Goliath...who had wondrous production assistance from Beacon Street Studios and director Lance Accord.

more »

by Steve Hall    Dec-10-10    
Topic: Commercials, Creative Commentary, Good



Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

The 1980's Are Calling and They Want Your ANDY Entries

montage_me_andy.jpg

The ANDY Awards has hooked up with Victor & Spoils to create Montage Me, a campaign that allows entrants to place themselves in a 1980's-style music video choosing from one of three soundtracks. The campaign, created by Leo Burnett Energy Pool's Michael Williams, Jyn Yi and Justin Gilman, was winner among 1,000 entries to the organization's Call for Entries Challenge aimed at inspiring creatives across the globe to enter their work in the 2011 International ANDY Awards.

So check it out, creatives. You have until January 7 to get your act together, make your video and submit your work for consideration.

Hmm. Where's McCann's More Fucking Cowbell when you need them most?

by Steve Hall    Dec-10-10    
Topic: Industry Events









Featured FREE Resource: