Diddy, Microsoft Team For Holiday Charity Campaign

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Microsoft has hooked up with Diddy for an IZEA promotion called 12 Days of Tag that will donate $50,000 to charity over the course of 12 days. Each day, Diddy will tweet links to Microsoft Tags that relate to a charity. The charity with the most scans at the end of the day will receive the donation. Charities currently vying for a $10,000 donation include Doctors Without Borders, United Way and Greenpeace.

Check out Diddy's explanation of the campaign and download the tag smartphone app here to participate.

by Steve Hall    Dec-15-10    
Topic: Cause, Celebrity, Social



Footlocker Gets Twisted For Christmas

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Here's a couple of twisted holiday spots SapientNitro created for Footlocker. In one, a son, who looks way too old to still be living at home, is holding one of Santa's reindeers for ransom unless he gets his favorite pair of kicks from Footlocker. In another, Sanata is chastised for lusting after a pair of sneakers under the tree. He's asked to leave without getting his milk and cookies.

Both spots are a welcome distraction from the cutely overloaded annual pantheon of sicky sweet advertising we see each year.

more »

by Steve Hall    Dec-15-10    
Topic: Brands, Commercials, Strange



Holiday Flashturbation Gives Way to Mobile Machinations

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Oh, the annual agency holiday card. Every year they flood our inbox and every year we get lazier and lazier about covering them. Because, really. How many times can one sit through yet another ego-fueled piece of Flashturbation before one feels the need to strangled every creative director in the business.

Well this year, it's all about mobile. Because, after all, no matter how powerful the urge, there's only so many time an agency can Flashturbate before it needs to take a break and rethink the method by which it spreads its seed.

This year, Philadelphia-based Tierney has created The Gift of Conversation, a mobile application for everyone on the agency's shopping list that will allow the user to choose from five awkward social settings to receive 30 conversational suggestions such as "I think we're cousins" when you find yourself under the mistletoe with a less than desirable co-worker.

And, yes, you too can have this app if you really want it. Just head over to this link and download it for iPhone, Blackberry or Android.

by Steve Hall    Dec-15-10    
Topic: Agencies



Marissa Miller Bares All For Marc Jacobs Cancer Awareness Campaign

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PETA continues it's long-standing mission of capturing every Hollywood star, fashion model and porn star nude for...oh wait...this isn't PETA...this is Marc Jacobs. And he's got Marisa Miller with her clothes off in a new ad campaign for his skin cancer awareness campaign, Protect the Skin You're In.

Along with Heidi Klum, Naomi Campbell, Helena Christensen and Victoria Beckham who have appeared in the campaign in the past, Miller is promoting the sale of t-shirts (emblazoned with her D cup glory) with proceeds going to support the NYU Cancer Institute.

Of the ad, Miller writes on her blog, "I thought wearing my Chucks was better than heels, right? The skate deck I'm holding is a really cool vintage deck from Santa Cruz Skateboards. It was made over to promote the charity - but maybe one day I can post the original with the SC skate logos :)"

by Steve Hall    Dec-15-10    
Topic: Celebrity, Racy



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