TED Partnerships, organizers of the famed - and star-studded - conference series that focuses on big ideas, predicting the future and developing "ingenious solutions to global problems" has issued a challenge: create an ad worth spreading. Now an ad worth spreading should be nothing new to the ad community because every ad should be crafted in a way that makes it worth being seen by many. Sadly, that's not the reality in which we live.
Sitting beside a fire with the Pepsi delivery guy, Snoop Dogg shares with us his version of A Christmas story. It's an interesting story, indeed. The dude gets around. He just did a promotion with Ford for the brand's 2011 Explorer.
Like a Stepford wife crossed with a daydreaming porn star, Megan Fox peers longingly into the camera...in slow motion, of course...in an attempt to get us to buy Giorgia Armani Beauty products. This work follows a commercial called The tip Fox previously did during which she tantalized a waiter by getting dressed in front of him. It was far hotter than this current work which insist upon going in an over-stylized direction that doesn't so much sell cosmetics as it does hit us over the head with a stick once again issuing the painful reminder most of us are not and never will be as hot as Megan Fox.
A Publicis Milan-created commercial for the Renault Twingo has some Italians up in arms. Some are not happy with the commercial's lesbian-themed content. Defending the ad, Publicis' Daniele Tranchini said, "We wanted to create an advert that was original, enjoyable and at the same time not vulgar, and I believe we have achieved that. What is clever is that you think the advert is going one way but in the end it goes another - it's great, don't you think?"
Why yes we do, Daniele. Yes we do. And we just don't understand why anyone would have their undies in a bunch over such an ad.
By now most of you have probably seen the T-Mobile myTouch 4G commercial called New Ride which apes Apple's I'm A Mac campaign. It's the one where the Hot Chick (naturally) tells the doofus (naturally) on a scooter her network is faster than his.
What you probably don't know, or don't care about...let's be honest here, is Paris Hilton was seen a couple of days ago at a photo shoot sporting a near exact replica of the skin tight body suit the T-Mobile Hot Chick wears in the commercial. The only difference, as compared to the more buttoned up T-Mobile Hot Chick, being the enormous quantity of visible cleavage bursting forth from within the confines of Hilton's suit as it strains to contain her bulging dirigibles
Fluke? Subliminal stealth marketing? Lucky break for T-Mobile? We can only wish. But, no. She's reportedly launching a motorcycle racing team.
And, yes. You would stare too.
Remember the dude who decked out his house with Christmas light and put on a co-ordinated light show? Well another guy did a very similar time except he set set his light show to the less-than-holiday-themed Slayer. Check it out here. It's part of Traction's UnHappy Grouchmas, celebrating "the holiday for those of us who aren't feeling very festive.
Even though U.S. ad agency unemployment is 11.8 percent, the big four holding companies are seeing healthy revenue gains this year. WPP reports revenue is up 7.4 percent for the first nine months of 2010, Omnicom is up 6.6 percent during the same period, Publicis realized an 8.4 percent revenue gain and Interpublic saw U.S. revenue grow 8.9 percent.
Advertising Age reports shares for the four companies were "at or near their highest points since the start of the 2007 recession."
It's not quite time to pop the champagne or shoot a gerbil out of a canon but, in this industry, we'll take all the good news we can get.
All we can do at this point is pray hints of recovery turn into an actual recovery.
Never heard of Elisa Sednaoui? Neither had we until we learned she'd been signed by Georgio Armani to appear in the brand's Spring 2011 ad campaign. She's an Italian model and actress and is best known for her cheekbones and smile according to New York Fashion. To us she's just hot and that's all that really matters. The campaign will be shot by Nick Knight.
Previously, Sednaoui appeared in campaigns for Diane Von Furstenberg and Chanel Eyewear.
In celebration of the wondrous oddities that find their way into advertising's creativity, we'd like to highlight some of the year's strangest ads. We've got guys cleaning their faces with their balls, a sneaker firmly planting itself in a giant, fake ass, wrist cutting that's dubbed sexy, a para-sailing donkey, Canadians barfing pink paint, a spanking fetish fueled by a love for sneakers, roller coaster facials, a wandering bladder, a golfer with his head up his ass and school girls who love to smell each others fingers
1. Guys, Would You Wipe Your Face With Your Balls?
2. Muscular Man Boobs Scare Up Planet Fitness Membership
3. Family Sells Itself to Advertisers
4. Diesel Sticks Giant Sneaker Up Giant Ass
5. Summer's Eve Says Douche Before You Ask For A Raise
This one falls squarely into the "so bad it's good" category. Having some fun with people' social media obsessions, the UK's Drybrook & District Male Voice Choir and Renegade Media have created Please Retweet to the tune of Englebert Humperdinck's Please Release Me. It's to raise money for The Meningitis Trust and all your favorites are there from Facebook to Twitter to MySpace and more.
So do like the choir asks and retweet this post!