Perrier Plays With Dita Von Teese
After waiting several eons for the site to load, we are treated to a lengthy choose your own adventure video featuring Dita Von Teese. It's for Perrier and somehow, though we have no idea, it's supposed to get us to buy the brand's water. We could have driven to the store, purchased a few hundred cases and driven back before this long, drawn out distraction reached some sort of conclusion.
Yea, we get that the brand is going for entertainment as advertising but when absolutely nothing happens, it shouldn't be called advertising. But...maybe Europeans love this sort of thing. Which is a good thing because that's the focus of the campaign.
This work is an extension of earlier Ogilvy-created work for the brand which we featured here.