Who Knew a Kia Optima Was So Dreamy?

kia_optima_dream.jpg

We love the tagline of this new David&Goliath-created Kia commercial, "No one ever dreamt of driving a mid-sized sedan. Until now." This tagline follows the mystical adventure of a boy whose bed turns into a moving vehicle that takes him on a magical tour into the night towards a very dreamy looking San Francisco.

As he crosses the Golden Gate, he's accompanied by a white horse, a couple of knights and a very Hogwarts Express looking train...filed with animals and a very cute looking little girl.

The boy and his bed then zoom through a tunnel and reappear as Kia Optima and grown man.

Hey, it's just a car commercial but it's far more engaging than most of the other automotive crap out there today. Thanks, David&Goliath...who had wondrous production assistance from Beacon Street Studios and director Lance Accord.

by Steve Hall    Dec-10-10   Click to Comment   
Topic: Commercials, Creative Commentary, Good   

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