In an apparent effort to to get herself into a Super Bowl commercial, ESPN SportsNation's Michelle Beadle took a stab at placing herself in some classic Super Bowl ads of yore; Mean Joe Green, The Budweiser Frogs, the eTrade Babies and the Betty White Snickers ad.
If you're an avid shopper who worships materialism and daily trips to the mall, you'll love this new TBWA-created commercial for the new Nissan Quest which has all kinds of shopper-friendly features such as one-touch technology and an air scrubber which, well, cleans the air.
Of course, wouldn't it be easier to just push the button on the remote which would automatically open the doors, a feature most minivans already have?
In a study that has noting to do with the actual ads that will appear in the Super Bowl, Brand Keys predicts Groupon, Skechers, Pizza Hut, GoDaddy and Hyundai will see the highest ROI from their Super Bowl investments.
During he third week in January, the Brand Keys study queried 2,000 men and women, 18-65 who indicated they would be watching the Super Bowl this weekend about their propensity to "engage" with one of the 29 known Super Bowl advertisers.
By now you've heard Taco Bell is facing a law suit that claims the restaurant chain is serving a "meat mixture" which consists of just 35 percent ground beef. Taco Bell has responded with ads in, among others, The New York Times and Wall Street Journal containing the headline, "Thank you for suing us" and a video (below) in which Taco Bell President Greg Creed explains exactly what's in Taco Bell meat.
America has its fair share of strange commercials but all pale in comparison to Asian commercials. Asia knows how to do weird. Asia just has a weird sense of things when it comes, to, well, a lot of things. Have you seen their game shows?
So take :30 out of your day to watch these two Chinese lovers expressing their undying affection to one another until, well, until it gets weird.
You can just feel Michael Bay pumping his fist in the background of this movie trailer-esque video for former Minnesota Governor Tim Pawlenty as it crescendos with patriotic bravado and pulls at the heartstrings. No matter your political beliefs, if you aren't at least moved in some way by this commercial then you are beyond jaded and there isn't much hope for you.
- Harry Potter cutey, Emma Watson, is fronting the new Spring/Summer campaign for People Tree, an "eco-chic" fashion line.
- To combat the "creative crisis" in U.S. schools brought on by standardized curricula and testing, No Right Brain Left Behind is turning to the creative community and asking it to develop educational programs that foster creativity.
- Taco Bell is launching a campaign to refute claims made in a class action suit which states the brand falsely advertises its meat as "seasoned ground beef" or "seasoned beef" when it's claimed it actually uses mostly filler and less beef than is required by the U.S. Department of Agriculture's standard.
- TAXI and the Tomorrow Awards have announced they will host the first Tomorrow Awards event in Montreal on March 31st.
A new Innocean Worldwide-created campaign for the new Hyundai Sonata Hybrid asks us to ponder what the world would look like it we settled for the first thing that came along and placed no value on innovation.
In the ad, we see the first incarnations of many technological advancement such as the bicycle, the mobile phone, the television, the typewriter, the camera, the silent movie, the turntable all while Jeff Bridges points out we'd never have hybrid cars if we simply settled for the first car that came along.
Is a new campaign for fashion brand Jean Paul Gaultier, we see what appears to be two women in the throes of a passionate kiss. One of the models is Victoria's Secret model Karolina Kurkova, currently the highest paid female model in the world. The other model is...think The Crying Game...the very androgynous Andrej Pejic, currently the highest paid male model in the world.
So yea, it's a lesbian kiss but only before you realize one of the woman is actually a man. hey, this is fashion advertising. They can do whatever they want and still call it advertising. It's a waste of time to bother figuring out what they're thinking. Except for the fact this ad brilliantly reinforces the notion most fashion brands are all about pushing the envelope and challenging accepted norms.