PSFK Launches Quora-Like Service for Marketers


New York-based trend and research company PSFK has launched PurpleList, a Quora-like question and answer service for marketers staffed by 750 invited industry experts from around the world including Foursquare Founder Dennis Crowley, Engadget Founder Peter Rojas and Treehugger FOunder Graham Hill.

PSFK Founder Piers Fawkes tells us, "The site has been specifically designed to accomodate the rapid research needs of agencies. Strategists and planners will especially find it useful during new business pitches or when preparing an urgent creative brief."

Pricing for the service begins at $1 per question.

by Steve Hall    Jan- 3-11    
Topic: Tools

Pantyhose Revisited, AOL Recruits, Outdoor Excites


- Everyone's one kind of obsession or another. This guy loves German and Swedish pantyhose ads from decades pasts.

- AOL is begging people to come work for them with a billboard on highway 101 in Silicon Valley.

- This outdoor installation totally captures a child's wide eyed fascination with Hot Wheels.

- To tout the debut of its first fragrance, Jimmy Choo has launched an ad campaign fronted by the brand's own Co-Founder, Tamara Mellon.

by Steve Hall    Jan- 3-11    
Topic: Campaigns, Outdoor

Breastcancer.Org Seeks Sponsors For Second Annual Bowling Event


On Wednesday, February 16 from 6PM to 10PM at Lucky Strike Lanes & Lounge in New York, will host its second annual bowling fundraiser. Over 500 are expected to attend the event which will feature an open bar, hors d'oeuvres, billiards, a silent auction and, of course, bowling. It is hoped the event will raise $500 - $700,000.

Sponsors are sought for the event and many in the media and advertising community have already stepped up including Turner Broadcasting, Yahoo, national Geographic, New York Times, 24/7 Real Media, MRI, Pandora, ING, Time, Fox and many others.

more »

by Steve Hall    Jan- 3-11    
Topic: Cause

Newsflash! White Club to Revolutionize Game of Golf!


If you're a golfer, your world is about to change dramatically. TaylorMade has introduced a "product innovation that will revolutionize the game of golf." Yes. It's true. The game of golf is about to go where no one has gone before. White. Yes white.

No, it's not a racial thing. Though this particular sport is full of all kinds of snobby crap in that particular category, we're just talking about the color of a golf club. Traditionally black, TaylorMade is introducing a line of drivers that are white.

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by Steve Hall    Jan- 3-11    
Topic: Campaigns

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