MWW Buys Itself Back From Interpublic


After having been acquired by Interpublic ten years ago, public relations agency MWW Group has bought itself back through a management-led buyout. Led by MWW President and CEO Michael Kempner, the newly independent shop will also be minority owned by several MWW top execs along with undisclosed outside investors.

With 150 employees in East Rutherford, New Jersey and nine other offices around the globe, Kempner said of the buy back, "Ten years ago, it felt like the right time to become part of a global organization. en years later, the world is very different. Now is a great time to be independent again."

Is this the beginning of a trend? The unbundling of holding companies? A return to entrepreneurial independence? What are your thoughts?

by Steve Hall    Jan- 4-11    
Topic: Agencies

Pajamas Are the New Jeans


Well, first of all, girls have been wearing pajamas to class for years. But, we're not talking about that style of pajama. No. We're talking Pajama Jeans, a pair of pants that's supposed to look like jeans but feel as comfortable as your favorite pajamas.

And what's a goofy product like that without a goofy infomercial to go along with it? Well, that's what we have for you here. The new pajama sensation! That look like designer jeans! With smooth butt-lifting design! They're like a sexy second skin!

Yes, ladies, don't struggle trying to pull your inflexible jeans up over your curvaceous ass. Run right over to the Pajama Jeans website and snag yourself a pair of forgiving Pajama Jeans. Your ass will thank you.

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by Steve Hall    Jan- 4-11    
Topic: Commercials, Strange

Corpsify Brings Collaboration to Creative Community


Brooklyn, NY creative agency Big Spaceship has launched Corpsify, which, we are told, is a social design experience created by the agency to get artists, creatives, illustrators and others in the internet community to produce original, collaborative, fun works of art.

Corpsify allows three different users to collectively create a digital drawing without knowing what the other users have drawn. A user starts the first portion of a drawing with a set of drawing tools. They then invite others to add to the drawing based on cues revealed from the original artist. When complete, the drawing can be shared or uploaded to the Corpsify gallery.

To help generate interest in Corpsify, Big Spaceship is inviting artists and the creative community to come together to create collaborations that will be archived online for all to see with the best featured in a public display.

Feeling creative? Then head over to Corpsify and get drawing.

by Steve Hall    Jan- 4-11    
Topic: Social

Imagineer Steals LEGO Bricks From Kids to Fulfill Imagination


LEGO is out with a video called The Brick Thief which, as the title indicates, is about the thief who steals LEGO bricks from unsuspecting children through magical doorways. As the thief's imagination conjurs LEGO creations, he "borrows" the bricks needed to bring his machinations to fruition.

While the message of stealing from a child to fulfill one's imagination is questionable, the overall tone of the video is quite pleasant and does a nice job sharing one of the best features of LEGO: the use of one's imagination to create one masterpiece of the mind after another.

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by Steve Hall    Jan- 4-11    
Topic: Brands, Creative Commentary, Video

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Land Rover Freelander 2 Gets Claymation Treatment


Online since October, a RKCR/Y&R + Wunderman-created :30 touting the land Rover Freelander 2 launched yesterday in the United Kingdom. While the commercial is full of the usual metaphors found on winding mountain roads and inner city streets, it was created within a Gumby-like plasticine environment which, well, makes it just different enough not to be boring.

Dorian Leroy, Global Communications Manager, Land Rover said: "We chose the animation theme for the campaign for its unique celebration of the overall versatility of the vehicle whilst showcasing the optimistic and active lifestyles of Freelander owners. This film is a departure for Land Rover. The Freelander 2, Land Rover's biggest-seller, is a supremely capable vehicle used the world over. We wanted to encapsulate this in a leading-edge global campaign."

We just say thanks for giving us something interesting to look at.

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by Steve Hall    Jan- 4-11    
Topic: Commercials

Bryce Dallas Howard to Front Kate Spade Campaign


The impossibly cute Bryce Dallas Howard has been signed by Kate Spade to front the brand's spring and fall 2011 ad campaigns. Of the brand's choosing Howard, Kate Spade President and Chief Creative Officer Deborah Lloyd said, "Bryce is playful, gorgeous and multi-talented. She embraces and embodies the spirit of our brand. The moment she puts our clothes on they come to life in a new, spirited way."

Shot by fashion photographer Norman Jean Roy, Howard is the first celebrity the brand has tapped to appear in its advertising.

by Steve Hall    Jan- 4-11    
Topic: Brands, Campaigns, Celebrity

Gay Parenting Supported With New Campaign


Non-profit organization The Pop Luck Club, which supports gay fathers in Southern California, is out with a new ad campaign, Raise a Child, that aims to raise awareness and garner support for gay fathers and their families. Subjects such as surrogacy, fostering and adoption are explored with radio PSAs and bus shelters in and around the Los Angeles area.

Explaining the campaign, Pop Luck Club Co-President Richard Valenza said, "We make lunches for our kids, get them to music and karate lessons...just like every family. With this campaign, we are putting a real face on gay parenting."

The genesis of the group in 1998 was the gathering of gay fathers for pot luck dinners and the sharing of lifestyle issues. The group has since grown to over 500 members.

by Steve Hall    Jan- 4-11    
Topic: Poster, Radio

Axe Powerful Enough to Call Angels From Heaven


In yet another stretch, a Dutch Axe commercial tries to convince us its fragrance is so alluring it causes angels (the hottest, of course) to fall from the sky and smash their halos. Conceivably because they'd rather live a terrestrial life with an Axe spraying idiot rather than the heavenly life of the divine.

More likely, it's the overbearing stench of the stuff that's caused them to momentarily lose their balance in the clouds.

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by Steve Hall    Jan- 4-11    
Topic: Strange

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