Well. We weren't sure at first and we were kind of stunned to see it. But what other conclusion could we draw after seeing the new Starbucks logo? It seems the brand has shifted gears and is now offering up mermaids instead of coffee. And is that really a bad thing? After all, mermaids are hot! Just like coffee. So it all makes sense from a brand perspective don't you think?
Perhaps we'll be able to order mermaids by size. Tall mermaids and grande mermaids which, we guess, would be considered BBW. But we're not quite sure what a venti mermaid would look like. We'll have to visit a local Starbucks and report back our findings.
For years brands have been in search of profitable line extensions. We just never imagined Starbucks would stray so far from the culinary consumables it's known for. Well, what do we know about marketing? We just report it as we see it.
So stop by your nearest Starbucks tomorrow. It's sure to be an amazing new adventure with the brand.
We like this new Ford C-Max commercial from Ogilvy, Stink and 1stAvemachine. It's an illustration of the C-Max's infinite seating arrangements along with other innovative features. The spot uses all kinds of special effects and trickery which results in the entire car being folded out to completion from just one seat.
To create the spot, 1stAvemachine took apart and entire vehicle so it could be filmed and manipulated in post-production. Very nice work if we do say so ourselves. It's definitely eye catching.
We've seen this approach many times before. The dry, witty, wise-ass humor approach to selling stuff. Filled with self-deprecation and pithy insults, this new commercial from Sapient Nitro for Healthy Choice hypes the brand's new steamed lunches.
Directed by O Positive's David Shane, two bank tellers go head to head in a battle of wry wit as a woman with low self esteem waits her turn in line. It sort of works in that odd, "you're a fucking idiot but I'm going to be polite about it" sort of manner.
Carnival Cruise Lines has launched a new social media campaign which asks people to submit to the brand's Facebook page their "Didja Ever" firsts. Carnival is collecting the top 100 Firsts and will award some of them cruise vacations and other activities.
"The 'Didja Ever' campaign is all about sharing and fulfilling firsts, so Carnival's page on Facebook made perfect sense to be our home base for people to share, track and cheer others on," said Roger Baldacci, EVP, Executive Creative Director of Arnold Worldwide, the advertising agency that developed the campaign with Carnival. "We're bringing elements of the participatory fun experienced by guests on Carnival's vessels to anyone who wants to build a list of things they've always wished to do and maybe get a little help to make it happen."
To promote participation, television spots will air network daytime and primetime.
This week, Dunkin' Donuts launched a new ad campaign which features regular people answering the question, "What are you drinking?" They, of course, parrot back the brand's new tagline, "I'm drinkin' Dunkin'."
In November 2010, 1,000 people showed up for the casting call. Boston-based Hill Holiday created the campaign which Hill Holiday Group Creative Director Chris D'Amicco says, "celebrates Dunkin' Donuts consumers and their love affair with Dunkin' coffee."
The campaign will roll out on television, radio, out of home, POP and online.
It's not anything like this Puma campaign but it's still hot. English pop singer-songwriter, model, actress and dancer Kimberley Walsh is fronting a new campaign for Puma's Bodytrain line of footwear.
Much like Reebok's Reetone, the shoes are somehow suposed to miraculously give a girl the perfect ass...just by wearing them. As idiotic as that sounds, we must remember we live in a world where people are willing to buy products that scream Apply Directly to the Forehead! And pills that will make one's penis huge.
The campaign features Walsh stylized with a 50's look complete with full body coverage jumper/bathing suit. No cleavage here, people. Move right along. Or go here if you want to see more Kimberley fully dressed.
Austin-based Dachis Group which just acquired Powered Inc., a roll up of StepChange, Drillteam and Crayon, has just completed $30 million in Series B funding. Led by Austin Ventures, the investment will be used to help the company expand and live up to its own self billing as the world's largest social business consultancy.