Jersey Shore's Sammi 'Sweetheart' Giancola to Launch Fragrance


Oh those Jersey Shore characters. They're just everywhere these days aren't they? While Snooki seems to get most of the press, we can't forget about Sammi "Sweetheart" Giancola. And what with every last celebrity launching their own fragrance line, you can just guess where this is going. Yes, Giancola is launching a fragrance developed by Dangerous which will hit stores just in time for summer.

Giancola, who appeared on Good Morning America this morning to tout the new season of Jersey Shore as well as to hype the fragrance, will shoot a commercial next week to promote the launch.

by Steve Hall    Jan- 6-11    
Topic: Celebrity, Racy

Homeless man With Golden Pipes Lands Gig With Kraft


In an interesting confluence of events turned publicity goldmine, Ted Williams, the famed homeless man with golden pipes, has been hired by Crispin Porter + Bogusky to voice a new Kraft Macaroni & Cheese commercial set to air Sunday during the Kraft Fight Hunger Bowl on ESPN.

Of CPB's choice of Williams, Kraft Spokeswoman Lynne Galia told Advertising Age, "Like many others, Kraft Macaroni & Cheese and our ad agency was moved by Ted Williams' story. His amazing voice is perfectly suited to our campaign. We were in the middle of making our TV spots and in a unique position to help Ted use his great voice to gain employment."

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by Steve Hall    Jan- 6-11    
Topic: Agencies, Brands, Commercials, Good, Opinion

Intel Core i5 Solves All Your Bourne Identity Desktop Problems


Does your desktop every get so full of windows, your computer slows to a crawl? Adding the the problem is the fact you need all these windows to get your work done. You don't want to waste time opening and closing programs when, if you had a computer powerful enough, you wouldn't have to.

Which is the point of this new video created by Venables Bell & Partners for Intel called The Chase. Directed by Smith & Foulkes and shot in Prague by Bourne Identity cinematographer Oliver Wood, the film features female action hero who escapes her pursuers by jumping through a collection of programs on a computer desktop.

We like the work. It tells a story. And a story that's directly related to the product being sold: a processor that can make your desktop fast enough to do all the work you have to do using all the programs you need to have open.

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by Steve Hall    Jan- 6-11    
Topic: Video

Stories of Inner City Youth Told Through Film Project


Calum deHartog is a different sort of commercial film director. In addition to his day job shooting film, deHartog moonlights as a Toronto police officer. He's a member of Special Weapons Team 7 of the Toronto Police Service's Emergency Task Force, a group charged with rescuing hostages and making drug busts in Toronto's inner city neighborhoods. This first hand view of Toronto motivated deHartog to help inner city youth tell their stories through film.

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by Steve Hall    Jan- 6-11    
Topic: Cause

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Eminem's Life A Backdrop For Grammy Promotion


TBWA\Chiat\Day connected with Eminem for a series of commercials promoting the 53rd Grammy Awards on MTV. In the first ad which debuts today, a voiceover accompanies images from Eminen's troubled life including the death of friends, his drug addiction and his divorce. Accompanying the ad is Eminem's new single, Not Afraid.

Of the work, TBWA\Chiat\Day Creative Director said, "The camera kind of literally walks through his life. It was important to capture his struggle."

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by Steve Hall    Jan- 6-11    
Topic: Celebrity

Gossip Girl Jessica Szohr Gets Naked For Sobe Lifewater


We admit it. We've watched Gossip Girl in the past. And why not? Who doesn't love a weekly dose of eye candy? Blake Lively. Leighton Meester. Taylor Momsen. That's some serious hotness on one TV show. And that's just the women.

Wait, what? We forgot someone, you say? Jessica Szohr? Ah, yes, the Vanessa Abrams character, blast from Dan Humphrey's past...and present. We never really placed her in the trio of hotness mentioned about but let's not be picky. The women is pretty. And she recently got naked for SoBe Lifewater. So she can't be all bad, right?

Yes, Following last year's casting of Ashley Greene, SoBe Lifewater tapped Szohr to don the Lifewater skinsuit and appear in a Cosat Rican photo shoot, part of a new campaign to promote the brand's Lifewater with electrolytes.

Szohr's photo's will be published as a spread in the upcoming Sport Illustrated Swimsuit Edition out February 15.

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by Steve Hall    Jan- 6-11    
Topic: Campaigns, Celebrity

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