Holmes Hawks, Perry Visits Facebook, Internships Tweeted


- Katie Holmes is the new face of Ann Taylor.

- Katy Perry is heading to Palo Alto to visit Facebook. Who knows why and who really cares. But if you do, tune in to Facebook Live January 19 at 2:30PM PST to see what it's all about.

- Need interns? Well, that's what Twitter is for according to Campbell Mithun.

- The backstory on why Carmax bought two spots in the Super Bowl.

- An ARG. For a feature film. Coming out in early 2011. Check it out. If you care.

- GoDaddy plans to unveil a new GoDaddy girl in one of their Super Bowl commercials. CEO Bob Parsons claims it will be a big surprise to all. We wait with baited breath.

by Steve Hall    Jan-14-11    
Topic: Celebrity, Social

Audi 8 Says 'Goodnight Moon' to Excess


This beautiful new commercial from Venables Bell & Partners for the Audi 8 follows the classic, 1947 children's book, Goodnight Moon. In the ad, old luxury is eschewed for new luxury in the form on an Audi 8.

The commercial pokes fun at excess...as well as Mercedes Benz and introduces us to the Audi 8's "unequaled inspiration."As car commercials go, we like it. The analogy works and makes good use of a classic everyone can identify with.

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by Steve Hall    Jan-14-11    
Topic: Commercials

Was Hiring Ted Williams a Smart Choice For Kraft?


Branding consultant Rob Frankel isn't a fan of Crispin Porter + Bogusky's use of Ted Williams for its client Kraft. If you recall, Ted Williams was the homeless man who found fame when, earlier this month, it was discovered he had the perfect announcer voice in a Columbia Dispatch video.

While the new Kraft Macaroni & Cheese commercial has received 933,000 views since it hit YouTube January 7, Frankel thinks the whole thing is just another opportunistic agency ploy, telling Mashable, "It's clearly another one of those opportunistic stunts by creatively bankrupt agencies who jump on any trend they think can take them to the top of a Twitter trend."

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by Steve Hall    Jan-14-11    
Topic: Brands, Celebrity, Commercials, Opinion

Lingerie Sells Car Insurance. Wait, What?


There are many ways to sell car insurance. But in Romania, the strategy requires lingerie. We're quite sure we'll never see a Progressive Insurance commercial with Stephanie Courtney prancing around in her underwear but America isn't Romania and using sex to sell here in America walks the very fine line between harmless folly and the degradation of women.

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by Steve Hall    Jan-14-11    
Topic: Strange

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If You Eat Snickers Peanut Butter Squared A Shark Will Eat You


When it comes to selling candy bars, the first thing that comes to mind isn't necessarily a focus group populated by sharks who've just sampled some human cuisine and are commenting upon which human tasted better and why.

But, that's the direction in which BBDO went for a new Snickers Peanut Butter Squared commercial. Which, of course, begs the question, why sharks? We're pretty sure sharks aren't able to leave the ocean, hobble over to a convenience store and buy a box of Snickers Peanut Butter Squared.

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by Steve Hall    Jan-14-11    
Topic: Commercials, Good, Strange

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