Footwear brand Sorel is all over Park City this week for Sundance with a program that lets people go on a virtual scavenger hunt through augmented reality, QR codes and Facebook to win some boots, hats and other items from Sorel's Fall 2010 collection. Winners will also gain access to VIP-only areas in Park City during the festival.
In a partnership with GoldRun, Sorel is using an augmented reality mobile application to host the virtual scavenger hunt, during the first six days of the festival. Ten virtual Sorel bears will be placed in high traffic areas around Park City. The GoldRun app allows people to track down, interact with and collect the virtual Sorel bears. People who pose with the Sorel bear can email a picture via the app for a chance to win Sorel boots, access to VIP-only events, including Sorel Happy Hours, and other prizes.
Once again hyping their low fat menu items, Subway, with help from Proof Advertising, has launched Walk and Talk, a series of TV and radio commercials that try to find out why people frequent Subway.
In the commercials, a man with way too much time on his hands and a level of nosiness that would otherwise land him on the floor after being decked by all the people he bothers is amazed when he he sees a co-worker carrying a Subway bag and begins to pummel the guy with questions as to why he's eating healthy.
Recently selected by fashion brand Mango to front its Winter 2011 campaign, Scarlett Johansson is fronting a new campaign for Moet & Chandon champagne. With the brand since 2009, Johansson is hyping the brand just in time for Valentine's Day.
Shot by British photographer Tim Walker at the Moet & Chandon Estate in France, Johansson's image will appear in print, outdoor and online.
Of the brand and Johansson, Moet & Chandon President and CEO Daniel Lalonde said, "Moet & Chandon, the most loved champagne since 1743, is a universal symbol of joie de vivre and success. This new campaign highlights a return to the immutable elegance and glamor that are inherent to both Moet and Scarlett."
A man chases his dog through the woods, which, presumably, he's been living in for years after leaving the concrete jungle. Upon reaching a roadway, he utters, "I thought I would never go back. And then I did." Why? Because the Mercedes Benz CLS passing him by in slow motion is so irresistible it lures him back to his 80's-like, America Psycho-esque lifestyle.
Yes, people, material possessions and financial worth are the most important things in life. A quiet life in the woods is for losers and Mercedes Benz wants us to know it values your money more that it values your quality of life.
We love Lacta chocolate. Well, their advertising at least. Sadly, we've never tasted the stuff but but they do know how to tell a story. With long form advertising including the IAB MIXX Award winning Love at First and Love in Action, the brand celebrates love and has caused those in Greece to identify the stuff with true love.
We've seen variations on this I Quit My Job thing before but this one is delightfully retro complete with Geocities-style graphics and other annoying oddities. On the site, created, it seems, by Iris Singapore, one can select from a number of customized I Quit letters that can be sent on the letterhead of several majot agencies including Y&R, Grey, Ogilvy, Publicis, Leo Burnett, Saatchi & Saatchi, McCann, TBWA, DDB and others.
While the economy may be turning slightly in favor of the job seeker, there's not exactly a plethora of available jobs and hastily quitting one's current job may not be the best career move at this point. But if you're sick of your boss and you're ready to go, then this site is for you. Have some fun with it.