Geico, with help from The Martin Agency, is out with two new commercial which feature the Gecko character front and center. In the first, the first, the Gecko attempts to answer a serious question from a girl while a second announcer who looks like he's still in high school tells the girl she'd look great in a blue car.
In a second commercial, the Gecko takes a look at how fast people can get a quote on Geico.com while the high school-er checks the records book to see who got the quickest quote.
As Geico commercials go, they're fairly standard. Not that we don't like Mr. Gecko but we wish the brand would bring back the Kash character. Now that character was quirky and fun. And the song was infectious.
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The Bruins Bear is back again. This time he's following guys into the men's room and gicing them swirlies for disobeying the restroom code. Not that there was ever such a thing as a bathroom code to dictate through which you enter the bathroom but every once in a while you wish that bear was around when people in crowds get impatient and do stupid things.
If you're going to be a Bruins fan, you had better obey the rules. This ongoing campaign comes to us from Mullen.
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As with every Super Bowl, movie ads play a big part of the broadcast. This year, it's no different. Paramount will have a significant presence during the game with ads for five films; J.J. Abrams' alien-invasion flick Super 8, Transformers: Dark of the Moon, Gore Verbinski's Rango and Marvel's superhero movies Thor and Captain America: The First Avenger.
Disney will hype Pirates of the Caribbean: On Stranger Tides, while Universal and DreamWorks' will plug the Daniel Craig-Harrison Ford sci-fi western Cowboys & Aliens.
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Advertising Age has had enough and it isn't going to take it any longer. No sirree. Managing Editor Ken Wheaton has promised not to cover any brand that submits a press release claiming their commercial has been banned from the Super Bowl. And he chastises any media outlet who does choose to give publicity. Oops. Sorry, Ken.
We've already given publicity to Ashley Madison for their ridiculous commercial it thought was banned because it features a porn star. Well, that isn't the case. It was banned simply because it's a shitty ad. Oh and perhaps the nod to bestiality.
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In a welcome shift from past publicity strategies, GoDaddy is eschewing the tired and lame banned Super Bowl tactic in favor of something different. The Big Tease. Yes, rather than putting out a press release every time a network disallowed one of the domain registrars submitted Super Bowl commercials, GoDaddy is teasing a new GoDaddy girl who will not be revealed until game day.
With nothing but a pair of legs and the promise she is a "big name celebrity," there isn't much to go on in terms of the woman's identity. Hopefully she isn't revealed to be some insipid non-celebrity like Kim Kardashian or Heidi Montag.
So, all we can do is wait. Wait until the first half of the Super Bowl when GoDaddy airs the reveal and we can all either cringe or drool uncontrollably.
