As predicted, the industry is fulfilling the prophecy 2011 will become known as the year social media went mainstream. Following the recent acquisition of Powered Inc. by Dachis Group, Havas Worldwide has taken a majority stake in Colleen DeCourcy's startup, Socialistic, described as "a social software and high value content studio for branded media with expertise in building social value for brands through the design of shared experience."
While Dachis may dispute the claim, Socialistic is being touted as the "first-ever social agency model."
With technologists, journalists, writers and videographers, Socialistic will be housed in New York. The agencies work will focus on social platform APIs, mobile applications, digital OOH, in-store, media properties and other branded digital products.
Boston-based Allen & Gerritsen is out with a new campaign for cymbal maker Zildjian. The campaign hopes to rejuvenate the cymbal giant's image in the space by focusing on an highlighting modern drummers and their lifestyle.
The campaign carries the tagline, Genuine You, which hopes to evoke a rejuvenated love for the brand. One ad features August Burns Red drummer Matt Greiner and a second ad features the cymbal itself.
Of the campaign, a&g Chief Creative Officer Garry Greenberg said, "We started with the basics about Zildjian: it's an authentic cymbal company that has the breadth and quality of cymbals that can unlock the sounds in drummer's heads."
Check out the second ad here.
- When Naomi Campbell travels to Moscow she stays at The Legend of Tsvetnoy apartment complex, conveniently owned by her billionair boyfriend Vladamir Doronin.
- Here's a really terrible spoof pimping an eighty-blade razor from Gillette.
- Oh and here's an equally bad ad. This is the Jesus Hates Obama ad everyone is talking about.
- Google Co-Founder Larry Page is taking over for Eric Schmidt who is stepping down as CEO of the search giant. Schmidt will stay on as executive chairman.
Israeli model and sometime actor Bar Refaeli will be featured in a new Spring/Summer 2011 campaign for the Passionata lingerie brand. Refaeli was also featured in the brand's Autumn/ Winter 2010 campaign.
The curvaceous model can be seen sporting all manner of undergarments in the new campaign. She even hops into a laundry basket...with heels on no less.
Calling attention to the sad truth 8 million children under five needlessly die each year, Helena Bonham Carter, in a new Save the Children ad, intones, "We are all born to dream, born to achieve, born to discover. Some are born to be the fastest, the greatest, or simply the bestest. But while some are born to grow old and wise, many more will never grow up at all".
Created by Adam & Eve, the :60 contains images of David Beckham, Nelson Mandela, Albert Einstein, Usain Bolt, Muhammad Ali and others which children in Lindi, Tanzania see as projections.
Now that we all know wearing Diesel jeans makes you stupid, we can gleefully celebrate the continuation of this worshiping of stupidity with Diesel Island. Launched as a new nation of sorts, it's "a tropical utopia where the principles of the Be Stupid manifesto can thrive and flourish."
Having founded Diesel Island, the place, of course, needs an ad campaign to make the rest of the world aware of it. And that's just what a new print and outdoor campaign will do. The brand has high aspirations for this new nation and has dubbed it "the least fucked up country in the world"
Stupidity aside, we could sure use a bit less fuckery these days. See two other ads here and here.