Jillian Michaels and Danica Patrick Strip Down For GoDaddy

godaddy_sb_2011.jpg

GoDady has released one of the two commercials it will air during the Super Bowl. The one that won't be released in advance is the one that will reveal the new GoDaddyGirl. The released commercial features Jillian Michaels and Danica Patrick and is called The Contract.

The ad calls attention to GoDaddy's history of history of foisting racy commercials upon Super Bowl viewers. In the ad, Jillian and Danica refuse to shoot a commercial which Danica refers to as "over the top" and Jillian dubs a "crazy stunt."

more »

by Steve Hall    Jan-27-11    
Topic: Celebrity, Commercials, Super Bowl 2011



Mobile Billboards Come to Tanker Trucks

lonhorn_energy.png

Frontier Mobile Media is out with three new tanker truck wraps for Cowboys Stadium, Longhorns Energy and Mustangs Energy. There's nothing new about the mobile billboard - 18 wheelers have been emblazoned with ads for decades - but it's rare to see a tanker truck covered with advertising.

We think the it's a nice offshoot of mobile advertising. Just as long as the trucks don't find themselves embroiled in a roadside spill. That wouldn't bode so well for the brand.

by Steve Hall    Jan-27-11    
Topic: Outdoor



Parkour the Next Dead Advertising Trend

epson_parkour.jpg

Oh look. It's parkour in yet another ad campaign. Leave it to the ad industry to latch onto a trend and beat it to death. Beer babes? Done. Matrix-style camera swing? Done. The Verizon Dumb Dad? Done. Use of popular pop song? Done. Cavemen? Done. Chimpanzees? Done.

Now we can add parkour to the latest overused tactics in advertising. This time around it's Epson, courtesy of Albion, which is promoting its new EB-170 Series ultra-light portable projectors.

The commercial features "free-running" (the new buzzword affixed to parkour) talent Sam Parham and Chase Armitage, one carrying the Epson EB-1775W and the other carrying a competing product. Their mission is to deliver the projectors, stowed in backbacks, to a rooftop presentation several blocks away. Epson, of course, wins.

more »

by Steve Hall    Jan-27-11    
Topic: Campaigns, Creative Commentary, Opinion, Trends and Culture



Ultimo Says Side Boob is the New Cleavage

harley_medical_group.jpg

- UK singer Sophie Jones, who recently went from a B to a D cup courtesy of the Harley Medical Group, will appear in a campaign for the medical center.

- New York Festivals has announced Donald Gunn, Founder of the Gunn Report will Moderate NYF's Executive Jury for 2011 International Advertising Awards.

- BFGoodrich Tires has signed a multi-year deal with Shaun White that will chronicle the 10-time Winter X Games gold medalist' preparation for the Winter X Games.

- Shalmor Avnon Amichay/Y&R has launched The Dislike Petition on YouTube, a promotion against human trafficking. Previous campaign work includes storefront design with women for sale.

more »

by Steve Hall    Jan-27-11    
Topic: Industry Events, Racy



Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

Chuck Norris Kicks Ass Even While Asleep

chuck_norris_tmobile.jpg

So what's action hero Chuck Norris been up to lately? Well, it appears he's napping a lot but still kicking butt. And getting paid for it as well. Saatchi & Saatchi Prague, along with Starlite Productions, is out with a new commercial for T-mobile to promote the brand's netbook promotion.

The ad revisits the Chuckmania phenomenon which has swept the Czech Republic and Central Europe.

more »

by Steve Hall    Jan-27-11    
Topic: Brands, Celebrity



Balls of Pride Urges Pro-Gay Stance

balls_of_pride.jpg

A student project for, but not associated with or endorsed by, The Gay and Lesbian Alliance Against Defamation has leveraged the hesitance of straight guys to admit they're pro-gay by enlisting the help of their girlfriends in a promotion called Balls of Pride. But, not the balls you are thinking about right now. No, not at all.

The promotion, which is Facebook-based, aims to collect the most amount of balls on the campaign's Ball Wall. The campaign will also take physical form during Pride Week with a giant pit of balls for people to jump into.

The goal of the campaign is to illustrate that a pro-gay stance is a trait of single women thereby making men, who, of course, will do anything to get the woman they want, pro-gay as well.

more »

by Steve Hall    Jan-27-11    
Topic: Cause



Clearasil Solves 'Skins' Confusion

skins_leg.JPG

Euro RSCG London has created 19 cheeky :15's as part of Clearasil's sponsorship of Channel 4's controversial teen drama, Skins. In each of the video's we seen teens in situations that aren't always clear (or clear-headed). And each video carries the voiceover, "At least your skin is clear.

They are quick. Concise and tuned into a very popular piece of pop culture that's directly related to the brand's target audience.

Russ Lidstone, CEO Euro RSCG London said ''Skins is the perfect fit for Clearasil and has provided us with a great opportunity to produce some highly impactful and engaging work that we as an Agency can feel really proud of'.

View them all here.

by Steve Hall    Jan-27-11    
Topic: Sponsorship



Study Examines Role of Mobile in Top Advertiser's Growth

smart_mobile_revenue_growth_december_10.jpg

The December SMART Report is out and it takes a look at the top mobile advertising verticals and what advertisers are doing to increase the likelihood consumers will respond to their calls to action. Here are some of the top-line finding.

- Telecommunications was the top vertical for mobile advertising. This was primarily driven by carriers and device manufacturers that doubled down their mobile buys doing the holiday season. Windows Phone 7 devices in particular relied heavily on mobile advertising.

more »

by Steve Hall    Jan-27-11    
Topic: Research









Featured FREE Resource: