Advertising Gets I Can Haz Cheesburger'd
A site called Things Real People Don't Say About Advertising include such gems as "Of course I'll spend 8 minutes of my life watching your branded content," "Cool! A banner ad!", "You know what I could go for? A mini-site that requires all of my computer's processing power" and "Fuck Yeah I'll Join the Conversation!!!!!!!!!!!!!!!!"
When you step back and take a look at the advertising industry and it's propensity to toss around buzz words and create things only those in the industry could love, it's not surprising these reactions are exactly the sort off things people, despite the industry's best efforts, would never say.