Cymbal Maker Zildjian Hopes to Reclaim Glory Days

ziljian_genuine_you_matt_greiner.jpg

Boston-based Allen & Gerritsen is out with a new campaign for cymbal maker Zildjian. The campaign hopes to rejuvenate the cymbal giant's image in the space by focusing on an highlighting modern drummers and their lifestyle.

The campaign carries the tagline, Genuine You, which hopes to evoke a rejuvenated love for the brand. One ad features August Burns Red drummer Matt Greiner and a second ad features the cymbal itself.

Of the campaign, a&g Chief Creative Officer Garry Greenberg said, "We started with the basics about Zildjian: it's an authentic cymbal company that has the breadth and quality of cymbals that can unlock the sounds in drummer's heads."

Check out the second ad here.

by Steve Hall    Jan-24-11   Click to Comment   
Topic: Campaigns   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments







Stanton Optical


Featured FREE Resource: