Imagineer Steals LEGO Bricks From Kids to Fulfill Imagination

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LEGO is out with a video called The Brick Thief which, as the title indicates, is about the thief who steals LEGO bricks from unsuspecting children through magical doorways. As the thief's imagination conjurs LEGO creations, he "borrows" the bricks needed to bring his machinations to fruition.

While the message of stealing from a child to fulfill one's imagination is questionable, the overall tone of the video is quite pleasant and does a nice job sharing one of the best features of LEGO: the use of one's imagination to create one masterpiece of the mind after another.

by Steve Hall    Jan- 4-11   Click to Comment   
Topic: Brands, Creative Commentary, Video   

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