Shannon Doherty Like You've Never Seen Her Before


- Here's Shannon Doherty like you've never seen her before. She does a beautiful job in this episode of Suite 7, a sponsored episodic series from the Better Sleep Council and produced by CJP Digital Media. Other episodes star Draig Bierko, Brian Austin Green, Illeana Douglas, Milo Ventimiglia and others.

- Big River has created a campaign for the National 4-H Council which includes print, radio, TV and a video which features 4-H kids talking about their experiences with 4-H. Dubbed Generation G, these kids are giving their time to improve their communities.

- George W. Bush's daughter, Barbara Bush, has filmed a PSA supporting gay marriage in New York. Tsk. Tsk. Daddy wouldn't approve.

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by Steve Hall    Feb- 2-11    
Topic: Campaigns, Cause, Celebrity, Video

Audrina Patridge Returns as Bongo Girl. In A Bikini


The Hills and Dancing With the Stars babe Ardrina Patridge has re-signed with Bongo to be the brand's spokeswoman for a second year. Patridge, who also appeared in a gold bikini for Carl's Jr., will, again, don a bikini.

Shot by fashion photographer Tony Duran, Patridge will grace us with her beauty in a campaign which will appear in fashion and lifestyle magazines such as Cosmopolitan, Vogue, Seventeen, Teen; on outdoor boards; online and on in-store displays ay Sears and Kmart. Some serious high fashion there, people.

Patridge follows a long line of Hollywood celebrities fronting for the brand including Vanessa Minnello, Nicole Richie, the Laguna Beach cast, Kim Kardasian, Rachel Bilson and Kristin Cavallari.

by Steve Hall    Feb- 2-11    
Topic: Brands, Celebrity

SocialFresh Launches Social Media Services Directory


SocialFresh, an organization that hosts social media conferences and other events, has launched InvestInSocial, a directory of social media companies and resources. The genesis of the site was the proliferation of comments thanking SocialFresh Founder Jason Keath for mentioning companies in his blog posts.

The site, currently in public beta, will list agencies, vendors and consultants that offer various social media services. Currently, rankings are based upon the completeness of a company's profile.

During the private beta period which began three weeks ago, 72 companies have listed themselves including Edelman Digital, Porter Novelli, 360i, Cake, Klout, Dachis Group, C.C. Chapman and Convince & Convert.

by Steve Hall    Feb- 2-11    
Topic: Social, Tools

Slightly Stalkerish Film Wins Raymond Weil Competition


We've all done it. We don't like to admit it but we've all done it. We see a person we'd really like to meet and we plot, plan and generally do whatever it takes to insure we "randomly" bump into the person so we can strike up a conversation.

Or...we just have coincidental meetups.

Late last year, watchmaker Raymond Weil held a film competition that focused on "the relationship between man and watch." The winning entry was entitled My Watch My Destiny.

more »

by Steve Hall    Feb- 2-11    
Topic: Consumer Created, Video

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Julianne Moore Fronts Talbots' Spring 2011 Campaign


Julianne Moore, who signed a deal last fall with Talbots to be the retailer's spokesperson, has just made her debut in the brand's Spring 2011 ad campaign. Shot by Mert Alas and Marcus Piggot in New York, the campaign will appear in fashion magazines, store locations and in Talbots' catalog.

Of the campaign and Moore's participation in it, Talbots Chief Creative Officer Michael Smaldone said, "We have this lush, traditional setting, and Julianne is in the middle of it. She's strong, confident, and very modern. And it's very ethereal and sensual."

Here's another image from the campaign.

by Steve Hall    Feb- 2-11    
Topic: Brands, Campaigns, Celebrity

Tazo Tea Gets Interactive Storefront Windows at Starbucks


Blast Radius, MediaCom and The Media Merchants have developed interactive storefronts, one in Toronto and one in Vancouver, which allow passersby to go on an adventure to discover each of three new Tazo Teas Starbucks in promoting.

Commenting on the work which The Media Merchants usually do at empty retail locations, The Media Merchants National Account Executive Jordie Morrow said, "A vacant venue allows us to build a massive projection screen, as large as the window will allow, while taking advantage of significant foot traffic. Starbucks, on the other hand, wanted to make the most out of their key locations, in Vancouver and Toronto, and these two interactive storefronts are uniquely positioned on two of Starbucks' busiest locations."

The campaign will conclude February 26. You can view a video of the installations here.

by Steve Hall    Feb- 2-11    
Topic: Point of Purchase

Online Tool Helps Eliminate (Virtually) Times Square Ads


The Barbarian Group, in partnership with Super Size Me creator Morgan Sprulock and creativity tools company Aviary, has created NoAd: New York, an internet-based effort to remove all advertising from New York's Times Square.

Spurlock was inspired by Sao Paulo's ban on all outdoor advertising since 2007. He then contacted The Barbarian Group to develop NoAd: New York.

Using the tool, all of the ads in Times Square can be edited out. Of course, this has no effect on the real world ads that plaster Times Square and show no signs of disappearing anytime soon. After all, as much as Spurlock tried to convince us fast food is bad for us, have we really seen an reduction at all in the proliferation of McDonald's or Burger King?

- The Bees Awards, celebrating successes in international social media, is looking for sponsors for its upcoming awards event.

by Steve Hall    Feb- 2-11    
Topic: Online, Outdoor

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