With an ad that's part 2001, part Jerry Bruckheimer movie trailer and part Michael Bay extravaganza, Verizon is gleefully celebrating the iPhone's availability on their network. After heaping accolades upon the device, the ad asks, "But does your deive work?"
That question is happily answered, "Yes. I can hear you know," by good 'ol Verizon Guy who we haven't seen in a while.
We love this spot. We have no idea how Verizon will fair once millions of iPhone users trample the network with their data hogging behavior but this ad is quite convincing. Quite convincing, indeed.
Almost two-thirds of Super Bowl viewers age 18-34 will be using a smartphone, while watching the game this Sunday.
- 59% will be sending emails or texts about the game.
- 18% will be checking out ads online from their phones.
- 18% will visit advertiser websites--including this infamous one.
- 32% will be posting comments about the game or the ads on a social network.
According to Cleveland-based ad agency Brokaw:
- 6% will make an inappropriate Ben Roethlisberger joke in front of mixed company.
- 45% will avoid that "mystery dip" by saying they're "stuffed," then secretly double-fist Cool Ranch in the corner.
- 21% will make small talk about the blizzard in Chicago to fill the uncomfortable silence following the new Go Daddy spot.
- 37% will be surprised and somewhat saddened to learn that another aging rock band isn't performing at this year's halftime show.
And in the midst of all the Super Bowl hoopla, we have PETA screaming for attention with the announcement German hottie Hana Nitsche will pose nude for the cause group in a new ad. Who is Hana Nitsche? She was second runner up on Germany's Next Top Model Other than that, she's just hot, single and loves exotic looking men.
This pre-Super Bowl guest post comes from John Follis, president of Follis Advertising LLC.
Last year, Pepsi did something it hadn't done in 23 years. It chose not to run a Super Bowl spot. Instead, it took the $20 million that it spent on the previous year's game and spent it on a social media driven contest. With a blend of philanthropy, guerrilla branding, and PR the Pepsi Refresh contest invited people to submit their ideas and compete for votes to win grants ranging from $5,000 to $250,000.
Was it successful? Did it help increase sales? "The Pepsi Refresh Project was not a sales driven program" said Shiv Singh, head of digital for PepsiCo beverages America, "It was designed to build brand awareness...cultivate a long term relationship with consumers...(and) build brand health. We look at brand equity, brand health and sales - and we have seen movement in all of them."
Uh, oh. There's winding mountain roads in this car commercial. That doesn't bode well in our book but let's not get hung up on the details just yet. From David & Goliath comes this epic commercial for the Kia Optima. In the spot, we see people from across space and time - everyone from police to villains to aliens to ancient chiefs - who attempt to keep the Optima for themselves. It's actually quite the sweet looking ride. SO we guess we can see why people might go to great lengths to snag one for themselves.
Additionally, Kia will launch One Epic Contest, an online contest which incorporates elements of the TV spot, including the ad's ancient civilization environment in which the game is based.
The contest will give away five 2011 Optimas. Five questions pertaining to the content of the ad will be revealed along with a final question to be unveiled during the Super Bowl.
As car commercial go, we think this is a good one.
So we've viewed all the ads Chevrolet is going to air this Sunday and, generally, we like them. Our favorite is Miss Evelyn. Touting the Camaro, the ad begins with two guys talking about how they have a great idea for the commercial. It begins in the desert and then moves to the city and then to the suburbs. As the two discuss the concept, the ad changes as they come up with new ideas. Of course, there's a hot chick. A hot chick who turns out to be a hot teacher.
Other ads highlight the various features of Chevrolet cars such as the cars mobile app that start, lock and unlock the car from a distance and the real time Facebook status update in the Chevrolet Cruze.
An ad for the Silverado highlights the vehicles apparent ability to drive itself and take care of an accident-prone child. A couple more center on the importance of innovation and its the brand's history. View them all below.