This winter when travelers return to Denver after a day in the mountains, they will see a glow-in-the-dark billboard advertising FirstBank Colorado's 24/7 phone support. It's part of the bank's ongoing "helpfulness" campaign, created by TDA_Boulder, Boulder, Colo.
The 14' x 48' billboard uses electro-luminescent vinyl to glow in two colors, a cool green and the bank's signature orange. Placed on I-70, facing eastbound traffic, the board will be visible during the winter's short days. The technology is by Safe Lites.
Um, they could have just used an illuminated board. They have those things you know.
Last Thursday, before Super Bowl insanity set in and walled off all other forms of advertising, RedLaser & Lupe Fiasco took over Union Square in New York with video projections, lasers and a custom QR code to promote upcoming release of the artist's latest album, Lasers. Support for the event was built with social media and a crowd of Lupe Fiasco's fans who came out to show their support.
By downloading the RedLaser app and scanning the custom QR code broadcast on the building, users could pre-order the album on the spot. Swirl Integrated Marketing in San Francisco executed the program.
John Follis from The Follis Report has put together one of those xtranormal videos with an advertising expert who just loved the Darth Vader spot that was for some car and the Doritos spot that apparently concludes dogs love Doritos.
In one of the most unsexy outings we have seen in a very long time, Khloe Kardashian and husband Lamar Odom, in a fragrance commercial for Unbreakable, utter banalties like, "There's something sexy about a couple sharing a scent...that perfect mix of masculine and feminine...that sometimes the bond between two soles is truly unbreakable."
Yea, they won't be saying that when they're divorce is plastered all over Perez Hilton. Oops. Sorry. That was really mean.
Mattress maker Sealy celebrates the morning release in After Glow, a Leo Burnett-created spot that ran locally in New York during the Super Bowl. In the ad we see couples flop back post-release as we're told, "It's better on springs." Well, that, of course, is a matter of opinion.
After all, what's wrong with some power in the shower? Or some desktop folly? Or even a frolic in the closet? No, Sealy. It's not always better on springs. But don't worry. We won't hate you for pimping a mattress. Besides, there's nothing wrong with a little horizontal treat beneath the sheet every once in a while.
Boston agency Captains of Industry is not a big agency. But it wants marketing directors to know it has big ideas. And staff that's not still wearing diapers and playing with pink ponies. Hey, it's fun to work with hot young things but when it comes to managing your multi-million dollar budget, glasses and a bald spot aren't such a bad thing.
Ministry of Paintball, known as the UK's biggest paintball company with over 120 indoor and outdoor paintball locations in the UK and more in Australia has taken a page out of the Sex Sells manual with an ad that places hotness front and center.
With the image of a scantily clad woman wearing a camo print bikini and black leather boots while holding some heavy paintball artillery, the double entendre headline, "It's time to play," cuts to the heart of the matter. It is, indeed, time to play. One way or another. Depending, of course, upon how you choose to interpret the ad. We're hoping the ad's just talking about shooting paintballs.
Alright. Enough of this Super Bowl crap. Let's get back to what's really important in advertising; hot women in shorts skirts who sell liquor on a billboard. Yes. After all, why discuss the insipid idiocy of, say, the Doritos Crash the Super Bowl dreck when you can focus on the ingenuity of high quality creative such as that display on this billboard for Angostura Rum.
The ad, which features a woman in a very short, booty-revealing skirt mocks Scotland's kilt-wearing men with the headline, "In Scotland, men dance in skirts. In Trinidad, men dance with women in skirts."