To illustrate the importance of personal space, KLM hired a personal space invader and set him lose in an airport. The space invader would locate people sitting or standing alone in un-crowded areas and rather than leaving the obligatory few seats or space between him and the traveler, he would go sit or stand right next to them. Strange looks and heebie jeebies ensued.
The stunt was done to promote the airline's new Europe Business Class which, apparently, promises travelers they will have an empty seat beside them. No doubt that feature comes at a steep price.
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We've seen this cut-through-the-silliness approach to feminine hygiene before but this one's different. It has a cheerleader! Yes, a cheerleader. A cheerleader whose Tampons hold 97 percent more and have German engineered, trickle-proof technology.
This bit of light-hearted silliness comes to us courtesy of Ogilvy New York.
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Recording artist Rihanna is featured in a new two minute video which promotes her new line of perfume, Reb / Fleur. The first minute has Rihanna blossoming as if she were a flower. At the one minute mark, the video replays in reverse. What this means we have no idea. Perhaps the perfume only lasts for two minutes? You guess is as good as ours.
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