Stefani Fronts L'Oreal, Banner Like Button Launched


- American singer-songwriter Gwen Stefani is the new face of L'Oreal Paris and can be seen in a new ad campaign for L'Oreal Infallible Le Rouge.

- A global look at Social Media Week.

- Ad network RadiumOne has released the R1 Like Button, a tool that can be added to banners served on their network which will allows banners to be Liked.

- If you haven't seen it already, all 61 Super Bowl ads in 2.5 minutes.

more »

by Steve Hall    Feb-15-11    
Topic: Celebrity, Research, Super Bowl 2011

Buick and Millennial Media Launch Scholarship Program


Here's our question regarding the launch of Millennial Media's Buick Achievers Scholarship Program which plans to reward 1,100 students merit-based scholarships; how many students have ever even heard of Buick? Apart from Oldsmobile, it's most definitely your grandfather's car and nothing anyone under 30 would likely be caught dead driving.

Of course, when it comes to scholarships, we can't imagine a single student giving a crap about where scholarship money comes from as long as it comes. So Buick, it's all good with us.

by Steve Hall    Feb-15-11    
Topic: Promotions

Laphroaig Scotch Whisky Will Tip Your World Sideways


Here's the weirdest liquor commercial we've ever seen. A weary traveler on a brink winter day stops into a tavern and has a glass of Laphroaig Scotch Whisky. And when he does, an alternate, surreal world reveals itself. A world that's controlled by how much the man tips his glass.

OK, nothing like promoting just how trashed whiskey can get you. That aside, we do like the nod to that momentary sensation and wandering thought which comes over you when you do consumer a glass of fine scotch whiskey.

more »

by Steve Hall    Feb-15-11    
Topic: Commercials, Strange

App Turns iPhone Into Vibrator


To celebrate Valentine's Day yesterday, Sir Richard's Condom Co., with help from TDA_Boulder, unveiled Significant Other, an iPhone app which turns the device into a personal massager with three intensities and a timer.

And just so all sides of the sexual scale are covered, the brand also released a branded cocktail napkin with instructions on how to fold it. Wait, what?. Women get to have an orgasm and men have to fold napkins? What the hell sort of equality is that?

Dear TDA_Boulder, we are reporting you to the Verizon Dumb Dad Association which insures men in commercials aren't tossed off as blithering idiots, emaciated savants and dolts who can't fold napkins. You should be ashamed of yourselves!

by Steve Hall    Feb-15-11    
Topic: Mobile/Wireless

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

Supermodel + Supercar = SI Swimsuit Issue Ad


Out of the mouth of babes. And we don't mean the kind that wear diapers. No. Rather the kind that wear tiny little bikinis and prance around a hanger while a Lexus LFA Supercar drifts around her. The babe in question is Dutch supermodel Rianne ten Haken and of her experience with the Lexus supercar, she said, "I think the car just sounds like testosterone. Like, full on, like, strong power. It moves so quickly that I didn't even realize what was going on and it was just like the energy around me totally changed."

Just. So. Intellectual.

Anyway, the whole thing was a photo shoot for a four page Lexus spread in today's Sports Illustrated Swimsuit Edition. TeamOne Creative is the agency behind the work.

Catch another glimpse of Haken here. After all, who really cares about the car?

more »

by Steve Hall    Feb-15-11    
Topic: Racy

Restaurant Billboard Harkens Jonestown Mass Suicide


A billboard in the Lansing Michigan area for La Senorita Mexican Restaurants has caught some heat for its headline which alludes to the 1978 Jonestown mass suicide. The headline reads, "We're like a cult with better Kool-Aid" and the sub-head, "To die for."

In an email to the Lansing State Journal, La Se├▒orita Mexican Restaurants VP of Sales and Marketing Jeff Leslie wrote, "We have received some complaints. We use humor in our ads to communicate the positioning of our brand, and there's always a risk with humor that you might hit a nerve. This one has. So, while we know that not everyone will get the humor of our ads and we accept that, we do not expect that our ads will offend people."

No. No one ever intends to offend. They just don't think things through before they open their a billboard.

by Steve Hall    Feb-15-11    
Topic: Outdoor

Harley Davidson Unveils Crowdsourced Commercial


There's things we like about the new crowd sourced Harley Davidson commercial from Victor & Spoils and there's things we don't. But first, it would be very easy to toss this off as crap simply because it was crowd sourced rather than created inside the walls of an ad agency. It's not crap. And it doesn't matter where it was created.

We like the commercial, called Cages, because it conveys the concept of freedom. Freedom from the confines of a vehicle. Freedom to go where you want when you want. Freedon from a mundane, predictable lifestyle.

We don't like the commercial because of its jarring ending. After being lulled into the concept, one is suddenly and harshly slapped with the closing call to action. It's just a bit rough. Maybe that's splitting hairs because the majority of the spot achieves just what we imaging Harley Davidson likely intended; that's its bikes free the soul. Or something like that.

more »

by Steve Hall    Feb-15-11    
Topic: Consumer Created

Featured FREE Resource: