The approach behind two new commercials in esurance's Techie/Feely campaign is described thusly, "Sometimes you just want to hop online and make a quick adjustment to your policy. Other times you need a smart, helpful person on the phone to help you."
The commercials, which break February 28, were created by Duncan/Channon and are some of the weirdest insurance commercials we've seen. We thought the Progressive commercials with Stephanie Courtney were weird. They're nothing compared to these.
We get cringe inducing disco references, dating profile hijacks and awkward hand/mouth gestures. But...the point is made. esurance is all about getting people a discount. And that point is made loudly and clearly.
The SuperModelquins have been retired. We now have Jennie. Yes, Old Navy, with help from Crispin Porter + Bogusky has given us that perfect marketing tactic: the composite customer. Jennie is defined as "a 25 to 35 year old woman looking for on-trend fashion at great prices for herself and her family." And the campaign will "connect with her through her love of music and fashion."
The campaign consists of music and videos produced by music house Honor Roll and directed by Joseph Kahn who is known for producing videos such as Eminem and Rihanna's "Love the Way You Lie," and Britney Spears "Toxic."
In an effort to distance itself from Mexican food marketing stereotypes, Sterling-Rice Group has created a digital and television campaign for Ruiz Foods that pokes fun at the very stereotypical Mexican telenovela. Called, El Monterey, the effort includes a full on cast in multiple episodes that center on stereotypical telenovela plotlines such as forbidden love affairs, backstabbing, babies being switched at birth and mysterious illnesses.
Wait, what? Isn't that just playing into stereotypes as opposed to shifting away from them?
If your commercial is deemed too hot to TV, what's a reputable fashion brand to do? Head to Las Vegas and host your own catwalk, of course. And that's just what Lane Bryant is doing. Early last year, the brand ran a commercial with a plus sized model whose boobs were apparently deemed too big for TV by Fox and ABC.
The ad featured 5'4" 22-year-old Ashley Graham who is a 38D...apparently far too enormous for the networks to handle. They need to get out more. 38D is really not that big if you just look around a bit. But we digress.
On February 20 at Planet Hollywood, Lane Bryant will stage its first fashion show in almost a decade. And, yes, Graham will be there along with other lane Bryant models Lizzie Miller and Sydni Sales.
In a nod to culture's obsession with the combination of women and fast cars, Nissan is out with a collection of videos that takes a close look at this relationship. Acceleration, agility, aerodynamics and curb appeal are explored with help from stunningly curvaceous, bikini clad Amber and a wise ass spokesperson dude.
Great as this car might be, it'll never have more curab appeal than Amber. We'll take her any day over the Juke. Sorry, Nissan.
Euro RSCG 4G in Bulgaria has eschewed the slow-loading Flashturbation agency website of yesteryear and has transformed their site into a search engine. Except you can only search from a pull down menu which offers up the usual, boring crap like About Us, Clients and Services among others.
On a more positive note, links across the top of the site point to the agency's blog, Twitter feed, flickr account, LinkedIn page and Facebook page.Of course, there's also a link at the top to the Euro RSCG Worldwide site...which is replete with the usual Flashturbation.
To thank the brand's fans for Liking it one million times on Facebook, Heineken sent out an army of women to hug beer drinkers in Amsterdam bars. The effort is understated and leaves the T&A at home. Which, for a beer, is a welcome change. And, besides, who doesn't love a random hug from a random stranger? Well, a hot random stranger.