On March 1, Lexus will debut a new campaign to tout the launch of the brand's CT 300h, a luxury hybrid car that gets 42 miles per gallon. Four spots will highlight the vehicle and its features.
Here's a sneak peek at three of the four new commercials in the campaign which will also include the sponsorship of the Sebastian Guitierrez film Girl Walks Into a Bar premiering exclusively on YouTube March 11 as well as a collection of iPad-based tie ins.
Global talent and licensing entity GreenLight released its Ad Gauge study which found a 500 percent increase in celebrity endorsement commercials during last night Academy Awards broadcast. About one quarter (24%) of this year's ads took the celebrity endorsement approach.
But if you're scratching your head wondering why that figure is so high and why you can't recall seeing many celebrities in the ads, Greenlight VP David Reeder informs, "Brands and Hollywood are back in bed after the recession, but they are going about it in noticeably simpler and more understated ways. With so many stars featured during the show itself, brands decided not to try to compete and focused on more subtle integrations like voiceovers and existing footage of celebs rather than bombastic endorsements."
- Today, Herbal Essences launched the Fantasy in a Bottle contest on Facebook. Created by Saatchi & Saatchi Canada, users can select from various fantasies - such as a trip to Hawaii or maid service for a year - and get a chance to win $5000 towards it.
- The number of hookers using Facebook to advertise their services is on the rise.
- Ogilvy has apologized for a pamphlet and website offering money for body parts that was actually part of a campaign to advertise a South African horror movie.
- Some lawyers are better than others when it comes to rape.
- Into Wii? Like to spank women in short miniskirts? Like threesomes? Foursomes? Girl on girl? Then you're gonna love this Ubisoft We Dare trailer.
- Mashable has hired its own ad sales forces to be headed by former Ziff Davis VP Ken Detlet. Previously, Federated Media handled sales.
We love how headlines scream, "Celebrity Bares All For Brand X," when, in fact, the celebrity hasn't bared anything at all and her private parts are quite well covered. Which, like every other celebu-shoot, is exactly how this Bulgari's Mon Jasmin Noir photoshoot with Kirsten Dunst went down.
Of course, the headline "Celebrity Drapes Cloth Over Boobs and Crotch For Brand X" doesn't carry nearly the desired punch.
With a video that commenter after commenter insisted (incorrectly) featured Kim Kardashian (it was Melissa Molinaro), Old Navy nabbed the top spot in the week's top stories. And while the uber hot Molinaro shook her booty for Old Navy, Levi's made it their business to catch people staring at Levi's-clad ass, American Apparel touted its swimwear's inability to cover even the tiniest boobs and Victoria's Secret did their best to find Kelly Brooke a man so she could finally release her pent up sexual tension. Notice a theme here?
The Interactive Advertising Bureau Board of Directors has given their blessing to the organization's first-ever Code of Conduct. Yes, people. Behave, adhere and, generally, be an upstanding online marketer or the IAB will boot you to the curb. The Code of Conduct follows the Self-Regulatory Principles for Online Behavioral Advertising which were released jointly by the 4A's, ANA, CBBB, DMA and the IAB in July 2009.
Governing such topics as behavioral advertising, transparency, notice of third party ad serving, consumer choice, data retention, privacy and accountability, aims to stave off government intervention by amping up self regulation. Current IAB member have six months to adhere to the Code of Conduct and new member must comply within three months of joining.
Wouldn't it be nice if buying ads within mobile games was as easy as buying ads across websites with Google AdWords? That simplicity, it seems, will become reality with the launch of Tap Me, a mobile gaming ad platform that promises to make ad insertion easy for game developers and ad buying easy for brands and their agencies.
Kleiner Perkins says the mobile gaming space is a $50 billion marketplace with 300 million gamers worldwide who spend more time playing games and social networking than they do making phone calls and sending messages.
We've seen a demo of the platform and it is, indeed, simple. A major tenet of the offering is that game play will not be interrupted. Advertisers can buy keywords across the network associated with game play such as speed, agility, reload, energize and have their ads appear during those non-play moments of the games.
So simple, even a...oh wait...that tagline's already taken.