Coke Takes Happiness Machine on the Road


First Coke's Happiness Machine was just virtual and existed only within the creativity of the brand's television commercials. Then, it took on physical form as a vending machine that would dispense everything from a simple soda to a ten foot long sub sandwich.

Now, the Coke Happiness Machine has become fully mobile in the form of a truck that dispenses everything from the ubiquitous Coke bottle to soccer balls to t-shirts all the way up to a full sized surf board to residents of Rio De Janeiro.

We like the continued effort which comes courtesy of Definition6.

by Steve Hall    Feb-21-11   Click to Comment   
Topic: Brands, Guerilla, Outdoor   

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