Heineken Hotties Hug Facebook Fans

heineken_hugger_hotties.jpg

To thank the brand's fans for Liking it one million times on Facebook, Heineken sent out an army of women to hug beer drinkers in Amsterdam bars. The effort is understated and leaves the T&A at home. Which, for a beer, is a welcome change. And, besides, who doesn't love a random hug from a random stranger? Well, a hot random stranger.

by Steve Hall    Feb-17-11   Click to Comment   
Topic: Guerilla   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments







Stanton Optical


Featured FREE Resource: