Heineken Hotties Hug Facebook Fans
To thank the brand's fans for Liking it one million times on Facebook, Heineken sent out an army of women to hug beer drinkers in Amsterdam bars. The effort is understated and leaves the T&A at home. Which, for a beer, is a welcome change. And, besides, who doesn't love a random hug from a random stranger? Well, a hot random stranger.